Provision Events (PVE) has been commissioned to provide four different activations across the first four big events of the PGA Tour 2018 schedule. With clients as varied as Microsoft, the Tiger Woods Foundation, MD Anderson Cancer Center and the Monterey Peninsular Foundation, these activations mark a flying start to the season and a broadening of the messaging that PVE is being asked to communicate.
Nick Clemens, founder of PVE, comments “The start of the year is always busy but this has surpassed all of our expectations. To get the first four big Tour events of the year is a coup but I’m more pleased with the diversity of the clients. Each of these brands is communicating a unique message and they’re trusting in the creativity of our team to engage consumers with their brand. We’re keeping the details of the activations close to our chest, but what I can say is that each of these activations will help more visitors to the tournaments engage with the brands in fun and interactive ways.”
PVE’s trip across America begins with the Farmers Insurance Open where they will activate the MD Anderson Cancer Center ‘Putting an End to Cancer’ campaign. They will then head to the Waste Management Phoenix Open where they will bring the latest Microsoft technology to life for the thousands of visitors. A hop across the border to the AT&T Pebble Beach Pro-Am sees what’s sure to be a fun-filled partnership with world famous mezcal brand Wildshot before finishing the four-week foray with the Genesis Open and a unique experience for the Tiger Woods Foundation.
PVE will be working with PGA Tour events throughout 2018 along with many other activations across the world of sport and exhibitions.