Provision Events recruits Tom Patient to drive expansion in cricket and tennis

Provision Events (PVE), the sporting activation and fan experience specialist, has recruited Tom Patient as business development manager to drive the company’s growth in the Cricket and Tennis markets.

Patient brings a wealth of experience to the role having previously worked on the Hawkeye tennis team and on run-out technology for the England and Wales Cricket Board. Coupled with recent experience in business development, Patient has all the qualities necessary to drive PVE’s expansion in two sports in which they are already making inroads, as he explains.

“I’m coming into the PVE team at a really exciting time for the development of the cricket and tennis side of the business. This year we have provided fan experiences for the Specsavers test series against India, the ATP World Tour Rogers Cup in Canada and the Nature Valley Open in Nottingham among others, and the response the team has received has been phenomenal. I can’t wait to build on those successes and look forward to helping PVE provide return on investment for sponsors and incredible fan experiences at the biggest tennis and cricket events all over the world.”

Patient will take on responsibility for building relationships with sponsors, governing bodies and event organisers and will oversee the development of bespoke cricket and tennis activations from proposal through delivery. Patient and PVE will also pay particularly attention to governing bodies’ drives to grow their sports and promote junior participation.

Nick Clemens, Co-Owner of PVE comments: “This has been an incredible year for PVE and the time is now right to grow the business across a wider selection of sports. Tom brings fantastic enthusiasm and all the right experience to help us build on the successes of 2018 and I can’t wait to see the further success he brings in tennis and cricket in the coming year.”