Qantas becomes official airline of Live Nation Australasia

Live Nation Australia and New Zealand is pleased to announce an official partnership with Qantas, making Qantas the Official Airline of Live Nation Australasia. In this new multi-year agreement, Qantas will fly international artists throughout the greater Australasia region and both parties will collaborate on a broad range of integrated marketing opportunities spanning Live Nation’s concerts, online platforms, content, hospitality and ticketing operations in Australia and New Zealand.

Qantas joins Live Nation’s exclusive Australasian brand partners, which include American Express and Starwood Hotels and Resorts.

The Qantas partnership was brokered by Sydney-based entertainment partnership agency, mixitup Australia, a Live Nation Australasia joint-venture company.

Greg Segal, managing director of mixitup said: “Live Nation is delivering the best all-round entertainment offering in the region, with a mix of huge international concert tours, small boutique music events, family entertainment and comedy and by working with a select group of exclusive partners in each region we can ensure we deliver maximum benefits in return. For brands that wish to be more customer centric, particularly those wishing to enhance or establish loyalty and rewards programs, a Live Nation partnership is second to none.”

Tim McColl Jones, executive manager, group brand and marketing for Qantas, said: “Live Nation provides us with the opportunity to further increase our international sales reach, as we fly more and more international music and entertainment acts to and around Australia and New Zealand. It also means more benefits for Qantas Frequent Flyers with preferential access to ticket offers and special promotions through Live Nation’s extensive portfolio of tours and shows.”

Michael Coppel, president and CEO of Live Nation Australia and New Zealand, said: “Live Nation’s live music platform is unparalleled in its ability to consistently connect the world’s most prominent brands with their customers through one of the most powerful mediums available – live music. Utilizing Live Nation’s network of concerts, ticketing and online assets will enable Qantas to fully tap into the power of live music and its intimate connection with millions of fans. We are looking forward to a fantastic and mutually successful partnership.”