Qualtrics acquires Caroline Mogford as new EMEA marketing director
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Qualtrics, provider of enterprise survey software, has appointed Caroline Mogford as EMEA Marketing Director.
Caroline joins from Google, where she headed up international marketing for Google Education. Prior to that, Caroline was Head of Marketing for Google Maps for Business, EMEA and Head of Strategy for South East Asia. A trained economist with a degree from Cambridge and a Masters from LSE, Caroline joined Google from the Bank of England where she was a Project Manager.
Qualtrics was founded in Utah in 2004 by CEO Ryan Smith to enable academic research with the help of sophisticated software. In 2015 the firm was valued at $1bn and its 8500 clients companies worldwide now include Boeing, Microsoft, Shell, PepsiCo, Yamaha and MasterCard. 99 of the world’s 100 top business schools use Qualtrics.
Based in London, Caroline is now responsible for developing Qualtrics’ market proposition across EMEA, commensurate with the firm’s growth record and global aspirations.
Caroline Mogford comments; “Qualtrics is one of the world’s most exciting technology success stories. Every organization, everywhere needs to ensure its customer experience and employee engagement are fit for purpose in the disruptive, digital age, and Qualtrics has the unrivalled technology with which to make it happen. I am thrilled to be part of such a dynamic company and look forward to building a world-class European marketing team”.
Qualtrics’ CMO Kylan Lundeen ads;
“Caroline’s background maps perfectly to the exciting expansion goals we have for Europe. We are thrilled that she has chosen to join the Qualtrics team and look forward to growing our EMEA business over the coming years”.
Qualtrics is growing dramatically in Europe. In May 2015, Qualtrics unveiled brand new 27,000 sq. ft offices in Dublin and announced that it was to bring the number of employees to 250 by the end of 2016 exceeding its original growth plans. In December 2015 the firm launched its UK office, and new openings are planned across Europe in the coming months.
