Reggae Reggae goes on cinema tour with Kommando

Reggae Reggae Sauce aims to be high on consumer shopping lists this BBQ season, with additional flavours set to entice those with a milder palettes,  including an alternative tomato ketchup. The entrepreneur’s main goal has always been to put some ‘Caribbean flava’ into everyday British meals.

Kommando are working in conjunction with Pearl & Dean on behalf of Levi Roots, targeting busy cinemas across the summer and enticing consumers who wouldn’t normally try such a sauce. Samples and MONP coupons of the Caribbean inspired condiments have already been a hit with cinema goers!

Kommando’s campaign coincides with the latest advert released from Levis Roots where viewers get to listen to the famous song which everyone has grown to love. The song which helped to secure Levi’s contract with the Dragons is finally brought to life and given some backing singers. The advert also encourages consumers to “put some music in your food.”

Levi Roots even made an appearance at one of the cinemas – the entrepreneur is always at the heart of any operation or campaign.

Tim Beard, Reggae Reggae Sauce’s marketing controller spoke about the brand recently, “If you’ve ever put Reggae Reggae Sauce onto kebabs, chops, sausages, steak or even into pasta you’ll know that it certainly livens up the dish and gives your tastebuds a bit of a wakeup call…the sauce has a transformative effect, an ability to liven up any dish.”