Russell & Bromley launches premium London store

Luxury British footwear and handbag retailer, Russell & Bromley, has officially opened its newly relocated store at 107 Long Acre, Covent Garden; taking a prime position opposite Covent Garden Tube station.  The relocation of the store remains part of the Mercers’ Company estate in central London.

Designed by their in-house team, Russell & Bromley’s latest unit showcases an updated store format reflective of its luxury focus, totalling 3,461 sq ft.  Set across the ground and lower ground floors, the new store provides an enhanced and engaging customer journey, staging expert craftsmanship and fashion-led designs for men and women within a premium setting.  Owned by the Bromley family, the Long Acre flagship will be a core addition to Russell & Bromley’s portfolio of over 40 UK stores.

Andrew Bromley, owner of Russell & Bromley, commented: “Covent Garden remains a great home for our sought-after products and this prime corner unit opposite one of London’s busiest tube stations enhances our retail presence in the capital.  Our frontage on the junction of Long Acre and Neal Street is significantly greater and will provide an impressive backdrop for our new seasons’ collections.  We look forward to welcoming visitors to our latest store to kick off a very busy Christmas period.”

Simon Taylor, Property Director at the Mercers’ Company, added: “Russell & Bromley’s decision to relocate to this space and remain part of the Mercers’ Estate is evidence of the area’s successful status as a prime retail destination.  We have invested in redeveloping the buildings on Long Acre and the brand’s new store complements neighbouring units, including Boots and Vans, both having opened their latest UK concept stores earlier this year.  Our selection of these premium retailers cements our estate as a leading fashion destination for visitors in the heart of London.”

Hanover Green Retail and JLL acted on behalf of the Mercers’ Company. Styles and Whitlock represented Russell & Bromley.