Scottish FA appoints new creative agency

Frame, the Glasgow-based creative marketing agency, has been appointed by the Scottish Football Association as its sole creative agency for the FIFA World Cup Russia 2018 qualifying campaign.

Following a competitive creative pitch, Frame was awarded the contract to deliver a full schedule of marketing communications aimed at promoting Scotland’s road to Russia in the build-up to and during the qualification campaign.

Frame’s client services director, Keli Mitchell, said: “This is the kind of brief creative agencies bite hands off for. Football, and particularly national team football, is such an emotive subject and never more so than when World Cups are involved.

“It was fun to pitch for and it will be even more fun to deliver. We’re absolutely delighted with the appointment and will put the full might of the agency into delivering a campaign that the whole country will buy-in to.”

Kenny Jamieson, Scottish FA commercial director, said: “We are delighted to have appointed Frame to help lead our campaign for the forthcoming World Cup qualifiers. As well as having a strong pedigree in sports marketing we were struck by their passion, enthusiasm and insight into what makes the national team and the Scotland supporters so special.

“We believe they will help us create an interactive and enduring campaign – one that we are confident will end in with qualification in Russia.”

Scotland’s first qualifier on the road to Russia is away from home to Malta on 4 September with the first home at Hampden against Lithuania on 8 October.