The Rolling Stones @ Selfridges, Corner Shop, curated by The Rolling Stones and Bravado, Universal Music Group’s leading merchandise and brand management company, will be transformed into a shopping experience that immerses fans and shoppers into the world of Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood. The shop, which takes over four of Selfridges shop windows, will include a display of hand-picked selections of the band’s iconic stage outfits from the 1970’s through to the more recent ‘50 And Counting’ tour, a first-look at their first ever vinyl box set, a chance to re-live the historic Havana Moon concert and an opportunity to shop exclusive and limited-edition pieces.
The shopping experience will see Selfridges and Bravado give the iconic red Rolling Stones tongue a makeover, with a range of ‘Yellow Label’ apparel including t-shirts, hoodies and jackets along with a dedicated kidswear collection. As the Stones 2018 tour approaches, fans will be able to shop official NO FILTER merchandise along with new clothing and accessories including exclusive collaborations and one-of-a-kind pieces. The Rolling Stones’ first-ever vinyl box set featuring every studio album from Sticky Fingers onwards, remastered, cut at half-speed and pressed on heavyweight 180 gram vinyl, will be on display for fans to see for the very first time and pre-order before it goes on sale on 15 June 2018. LG will allow fans to relive The Rolling Stones’ historic Cuba concert as Havana Moon will be played on screens and via in-store headphones.
The Rolling Stones @ Selfridges, The Corner Shop (the store’s ever-changing concept space), will also feature a display of the band’s stage outfits from their archive, many of which have never been shown to the public before. Whilst shopping, customers can brush shoulders with and view classic outfits exhibited in the windows. These will include:
- Red ombre ostrich feather cape with black lace lining, designed by L’Wren Scott and worn by Mick Jagger when performing Sympathy For The Devil.
- Designed by Balenciaga, a heavily embroidered matador-style jacket in red and gold.
- Denim jacket emblazoned with USA flag, worn on Steel Wheels US tour in 1989.
- Handmade by Owen Gaster, green oak leaf sequin jacket designed by L’Wren Scott and Jane Haywood for The Rolling Stones 2013 headline show at Glastonbury festival, the oak leaves representing England.
The Rolling Stones @ Selfridges, The Corner Shop opens on 14 May – 3 June 2018 with collections available in stores in London, Birmingham, Manchester Exchange and Trafford. The Rolling Stones ‘No Filter’ tour opens in Dublin on May 17 2018 (details below).