Sense and Jordan’s set out on sampling tour

Jordans Cereal is working with Sense to deliver its 2013 sampling objectives, supporting the new Jordans campaign.

Tasked with driving trial of the Jordans Country Crisp and Granola ranges, using the new Jordans ATL creative, Sense has created the ‘Fuelling the nation’ tour which has just started and and will visit 29 Tesco and 41 Sainsbury stores over an 11 week period.

The activity will see the Jordans branded trailer situated in store car-parks with brand ambassadors offering consumers the opportunity to try delicious Jordans product from the Country Crisp and Super Granola ranges. The campaign features one single minded objective of getting more consumers to try Jordans’ great tasting products whilst educating consumers both on relevant products and the relevance to their lifestyles.

In addition to providing tailored samples, Jordans brand ambassadors will show consumers the new look website via iPads and offer them the chance to enter competitions and sign up to the Jordans newsletter online. To drive purchase on the day of the sampling, a limited edition Jordans tote bag will be offered as a Gift With Purchase providing further purchase incentive. Each bag collected will contain an additional benefit….a coupon offering consumers 75p off their next purchase of Jordans Super Granola and Country Crisp – driving added purchase incentive to Jordans again in the future.

Kelda Redropp, account director at Sense said: “The branded trailer is slick and eye-catching; it was purposely designed so as to draw attention from shoppers on their way into store. Combined with our friendly staff, we’re sure it will stop people in their tracks and encourage brand engagement. We look forward to bringing Jordans’ new ATL campaign to life and encouraging thousands of people to ‘raise a spoon to lower cholesterol’, reminding them that Jordans is a deliciously natural start to the day.”