The Silverstone Wing, Silverstone Circuit’s premier Conference and Exhibition Centre over-looking the F1 Pit and Paddock, is a finalist in the Best Non-Sporting Use of the Venue in the Sports Business Awards.
The Wing boasts over 10,000sqm of event space, including five main event halls, designed to hold a multitude of events, with versatile layouts, floor-to-ceiling glass facades providing views over the circuit and numerous mezzanine areas. The Wing also has an International Media Centre, which can be split into smaller suites; the Business Centre with 7 breakout rooms; a purpose-built auditorium, the Pit Garages situated underneath the halls of The Wing covering 5768sqm and substantial outdoor space.
Completed in 2011, The Silverstone Wing has played host to a l number of non-motorsport events, with clients including Amazon, Argos, BMW, Mercedes, Tesco, Stanley Back and Decker, Fleet World, Volvo, Leading Hotels of the World, Mac Tools, Boden, Crew Clothing, and Ford.
Chris Zachar, head of sales at Silverstone Circuit, said: “We’re delighted to be a finalist for the Best Non-Sporting Use of the Venue at the Sports Business Awards. Since the completion of The Silverstone Wing we have held a vast array of events, ranging from large scale exhibitions and conferences; to experiential brand experiences, meetings, concerts and even weddings. While Silverstone is synonymous with motorsport, with a rich heritage in hosting both car and bike racing, it is great to see Silverstone being recognised for what we can do off the track, both within the automotive industry, and importantly amongst a growing number of other client industries.”
Simon Burton, Co-Founder of the Sports Business Awards, said: “Business is integral to sport and using spaces, such as The Silverstone Wing outside of their sporting purpose is vital to commercial success for a sports venue. The Wing was designed with events in mind, catering for everything from trade shows to product launches. Congratulations to the team at The Silverstone Wing for being a finalist in the Sports Business Awards.”