Harrogate-based artisan gin brand, Slingsby, joined in with the festivities as part of the Tour de Yorkshire race at the beginning of May. The men’s course covered over 400 miles and an approximate 2 million people came out to watch the race.
The Slingsby Defender 110, supplied by Bespoke Cars, was not only branded but driven and staffed by the Slingsby team. The team drove the 400-mile route just ahead of the male race every day, stopping at eight places to give out branded merchandise including pens and flags, to the fans.
Marcus Black, joint managing director of Slingsby, who was behind the wheel for most of the Tour de Yorkshire comments: “It was absolutely brilliant to be part of such a great event. We at Slingsby are hugely proud of our Harrogate routes and always keen to fly the flag for Yorkshire. The atmosphere on the route each day and the reception to the Slingsby Defender was something really special. We hope all the participants enjoyed a cold Slingsby G&T after such a hot event.”