Slingshot and BITE set to promote Red Bull Cliff Diving to brands
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Slingshot Sponsorship, the London based agency, will work closely with their Scandinavian colleagues BITE to manage the sponsorship for the Red Bull Cliff Diving Series in Kragerø, Norway. The sponsorship and brand management specialists have combined to create commercial opportunities around the event – one of only 6 World Series Competitions worldwide – that add real value for both brands and the spectators.
The Red Bull Cliff Diving World Series 2012 returns to Norway on 6-7th July – two years after Kragero hosted the country’s first Red Bull Cliff Diving competition. The World Series is high diving at its most death-defying – an acrobatic descent into water from heights of up to 28m. Once in the air, the divers have approximately three seconds to coordinate their movements before they break the surface of the water at around 100kph (60mph).
Julian Gursky, head of events & sports at Red Bull Norway said: ”We are excited to try a new combination of an international sponsor management approach for our cliff diving world championship stop in Grimstad, Norway by assigning the allied agencies BITE Agency and Slingshot Sponsorship to this challenge.”
Prospective sponsors will be fully integrated with the two-day event, in Kragerø, as well as during the 21-day day pre-tour, incorporating six cities across Norway, offering ample opportunities for activation, sampling, branding and online promotions. They will also have rights to footage shot over the two days, giving access to some truly unique content.
Jackie Fast, managing director of Slingshot Sponsorship commented, “The Red Bull Cliff Diving sponsorship platform is a great example of how brand platforms can be monetised. The Slingshot and BITE expertise of sponsorship and branding creates the perfect combination of services to really leverage these types of brand partnerships effectively. We are looking forward to launching this service with Red Bull!”
Robert Leinders-Krog, managing director of BITE also commented, “Approaching this local platform from an international perspective will both increase opportunities and give us a global brand activation arena – executed locally.’”
