SodaStream chooses Gekko for Christmas merchandising
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Gekko, one of the UK’s leading field marketing agencies, has been appointed by SodaStream to handle its merchandising activity and in-store field teams in the build up to Christmas.
The first phase will see Gekko support SodaStream for the launch of its Source Soda Maker, designed by Yves Béhar. Activity will take place at major retailers across the country, including, Argos, Comet and DSG stores. Subsequently, from December Gekko will supply SodaStream with trained sales representatives to perform product demonstrations within key multiples until the end of the festive period.
Dan Todaro, managing director, Gekko, comments: “We’re delighted to begin working alongside SodaStream, a beloved brand that’s held in such high esteem by shoppers of all ages. With Christmas just around the corner, it’s a great time to start talking to consumers about the products on offer and we can’t wait to get started.”
Rachel Smith, marketing manager, SodaStream, comments: “Gekko is an agency with great awareness and expertise in the consumer retail sector, and most importantly, knowledge of how SodaStream can engage with these audiences. Christmas is a crucial time for any consumer-facing brand, and it’s vital to invest in effective in-store activity as footfall hits a peak.”
