Splendid Communications appoints a new head of performance

Splendid Communications has appointed Gavin Taylor as head of performance as it looks to lead the way in the communications industry by adding enhanced digital performance expertise to its existing creative offering.

Taylor, who started at Splendid Communications mid-February, will be responsible for growing the company’s digital performance capabilities and advancing the use of data to formulate SEO strategy, insights and measure campaign success.

 Previously the performance director and head of iProspect Enterprise, where he worked for the last 4 years, Taylor led multi-channel strategies for global brands such as Corbis, General Motors and Regus. Before iProspect, Taylor held a senior role at I Spy Marketing, leading the search team.

 In his new role, Taylor will report to Alec Samways, Splendid Communication’s CEO and will lead the agency’s digital team.

 Gavin Taylor said: “I’m really proud to be joining Splendid Communications at such a pivotal point in its development. As digital performance becomes more vital to businesses worldwide, it’s great to see a creative agency leading the way, embracing this opportunity and already winning awards for it. I look forward to working with the team to deliver integrated campaigns that stand out for both creativity and performance.”

 Alec Samways, Splendid Communications CEO, comments: “We are first and foremost a creative business but the opportunity to augment our creative through digital insights, outcomes and measurement has always excited us. We’ve been waiting for an opportunity to bring in someone of Gavin’s calibre, so we’re delighted to have him on board.”