SSG Create helps HTC One launch in London and New York
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SSG Create, the London based brand experience agency, has successfully designed, created and delivered, HTC’s biggest ever phone launch.
The simultaneous events, in both London and New York, provided over 1000 global media with a dynamic brand experience:
- 45 minute presentation on a 15m
- Dedicated experiential zone
- 900 European media attended the UK press conference, at London’s Olympia.
- In New York, 450 press joined HTC at Sky Light at Moynihan
“SSG Create has worked tirelessly to design, create and deliver two successful HTC events, in both London and New York. We have pulled together our biggest teams in each city – to provide a memorable brand experience that truly reflects the spirit of HTC and their new phone. Having worked with HTC for over six years, we believe we have a unique partnership, enabling the execution of such major global events.” said James Dale, Director, SSG Create.
Unveiling the new HTC One, the launches embraced the overarching theme of design. SSG Create used the ‘design’ message to create a modernist environment, separate to, yet complimenting the surrounding venue architecture, accentuating HTC’s high-design credentials, whilst positioning the new phone front and centre. The dedicated experiential zone boasts ‘gallery-like’ design, featuring models on catwalk and photoshoot backdrops, showcasing device image functionality. In addition, guests can experience the phones audio capabilities in the specially designed sound booths, as well as relaxing in the sitting room area, which showcases HTC Connect (TV).
HTC One Selfridges experience
To support the HTC One global launch, SSG Create has also designed and delivered HTC phone specific elements of: The HTC One Skatepark: Situated within the Old Selfridges Hotel, opening on 26 March, this will be London’s largest indoor skatepark. SSG Create has designed the HTC brand experience, providing visitors with the opportunity to see and experience the HTC One, as well as try out the custom made app.
Selfridges pop ups
SSG Create has designed and installed Selfridges pop up stores to launch and promote the new HTC One (four locations – London, Birmingham, 2 x Manchester). The HTC One pop up stores will link to the skatepark activity, relaying content captured by the new phone.
