SSG delivers multiple events for HTC at Mobile World Congress

SSG experts in creating events and experiential for the technology industry, worked closely with HTC to ‘own’ Mobile World Congress, the telecom industry’s largest global event.

Kicking off with a global press conference for over 700 media to launch the new HTC One series, SSG went on to deliver a partner event for HTC VIPs, as well as the HTC stand and hospitality area within the congress, finishing with a HTC/Beats party for over 2000 VIPs, celebrities and consumers.

This year’s Mobile World Congress was the most significant for HTC to date and saw SSG implement five events across the four-day show.

Stefan Streit, VP of Marketing and Retail, EMEA for HTC said: “We are thrilled with both the hard work that went into making Mobile World Congress a success and with the amazing response that we have since received to both the HTC One series and the overall event from our customers. It is integral that we have strong partners that understand our business and would like to thank SSG for its continued dedication and commitment to our brand”.

Roger Smith, managing director of SSG, added, “We are extraordinarily proud of our collective efforts at this year’s MWC. We enjoy a close relationship with HTC, enabling us to deliver their most ambitious presence to date – communicating the key brand values and messages to HTC’s audience.”