Strike Bowling takes off in Melbourne in social media powered flight

In the worlds first social media powered flight, Loud&Clear Creative launched their client, Strike Bowling’s social media manager 40 feet into the air in the middle of Melbourne Central Shopping Centre using the power generated by ‘likes, tweets, Instagram and Facebook shares. Every social interaction was rewarded with a squirt of helium in a stunt designed to engage the public and reward them with seeing a human take flight.

Loud&Clear streamed the event live over Facebook. By liking Strike’s Facebook page, viewers were rewarded by being able to watch the stunt take place via a webcam, ensuring that fans all over Australia, and the world could take part, by adding ‘one small squirt for man’ to the balloons.

Joel Beath, Loud&Clear’s producer said, ‘We were pretty sure we had got our maths right, we thought we were going to run out of helium at one stage, but as it was, we had just enough’. You can never be one hundred percent sure stunts like this are going to work, so we were relieved to get the interaction from the public and see him go up! There were obviously a lot of elements that needed to fall into place to make this happen, and we were lucky to have a client with a good sense of fun, and that Melbourne Central came to the party as well.’

After 8 hours of balloon filling, a very nervous Strike social media manager was successfully floated to the delight of several hundred sfans watching via the live feed, and on on the ground at Melbourne Central.