SwipeStation technology readies to aid offline-online promotions

Leading digital creative agency Clock has launched SwipeStation, a new, interactive out-of-home media technology for retail and leisure venues and has secured Butlins as a launch partner.

SwipeStation connects on and offline behaviour by providing retail and leisure brands a platform to close the loop on their in-venue marketing campaigns with the ability to track a promotion from inception through to redemption. The device’s strong physical presence also provides a unique offering to brand marketing teams with an innovative method for them to tangibly engage with their consumers.

The highly-flexible technology is designed for a range of location-based marketing scenarios and is has the ability to drive fresh and repeat footfall and promote products with instantly verified game mechanics. SwipeStation is a standalone service that doesn’t need to connect to a point of sale system, can manage customer insight as well as integrate with Apple’s iBeacon.

SwipeStation combines a range of capabilities:

• A hi-resolution digital screen (capable of carrying full-motion advertising reels) combined with audience measurement technology, enabling SwipeStation to identify individuals by gender and age and integrate that data with location and engagement behaviour.
• Each stand-alone terminal can scan codes presented on mobiles, tablets or printed material and produce tailored promotional codes that are redeemable instantly or at a later date or at a different location.
• Internet connectivity and real-time campaign performance monitoring and optimisation.

Butlins is to install SwipeStation and will initially use the interactive station to reward guests with an instant and unique ‘scan and see what you’ve won’ token to encourage guests to visit different venues within its resorts and capture data on the performance of various promotions. The successful proof of concept delivered exceptional results at Butlins’ Bognor Regis resort including 8,000 interactions in the first week alone.

SwipeStation has also undergone successful campaigns with the likes of Red Bull, Yates’s, Pepsi (Britvic) and Empire Cinemas.

Sam Fresco, managing director of SwipeStation, commented: “SwipeStation closes a key gap in the loop of mobile promotional marketing, on-site marketing, redemption and customer data tracking. It provides brands and venues with a highly flexible means of driving sales and enhancing the consumer experience and engagement through rewards, while providing hard data on consumer behaviour and engagement.”