Synergy Live set for instant reactions
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Synergy has formally launched its real time marketing proposition Synergy Live. The launch follows groundbreaking real time work with clients in 2013 and is the first real time proposition focused on sport and sponsorship. Synergy Live is the latest innovation from Synergy and has already been used by Capital One, Microsoft and RBS.
The creative team behind Synergy Live is drawn from PR and Digital professionals who work live with an in-house production team to react instantly to the moments that happen on and off the pitch. Recent work with RBS on the British & Irish Lions tour of Australia reached over 1.5 million people live during the three test matches and generated more than 120,000 social interactions.
Adam Raincock, Synergy director of communications, Synergy said:
“Sport is the natural home for real time marketing – it’s what consumers are passionate about and it’s fundamental to how they interact with social media. We created Synergy Live to put brands at the heart of the sporting conversation in real time and our combination of sports and social expertise puts us in a perfect place to create great content for brands that people will share.”
