Tetra takes London Underground underwater

Tetra has teamed up with Aquatic Design Centre to create an underwater experience in London’s Old Street Underground Station. Open to the public for a week, The Tetra Tranquillity Tank, a custom built serene aquatic pop-up experience, aimed to inject an element of calm into the chaos of the daily underground commute.

The bespoke aquariums containing turtles, catfish, red crabs and angel fish offered a sensory experience created by water projections, special effect lighting, plants and the scent of freshly brewed herbal tea. With half of Londoners (50%) claiming to have less than one hour of ‘me time’ each day, the Tetra Tranquillity Tank offered commuters time out during their daily routine.

Giuliano Buccino, head of marketing at Tetra comments: “We’re very excited to launch our underground, underwater experience which will offer Londoners a break from the hustle and bustle of city life. Not only is the pop-up an opportunity for visitors to experience the serene environment aquariums can create it also highlights their versatility. Whether consumers are looking for a striking piece of aquatic art or their own relaxation room there really is an option for everyone no matter how much experience they have. At Tetra we work hard to make fishkeeping easy, safe and more enjoyable than ever, with a huge part of this being education and innovation to make the hobby as accessible as possible, helping to make sure people and families can easily access the benefits to keeping and enjoying a pet.”

During the week visitors could pop in and learn more about aquariums, the best type of fish for beginners, and the products and solutions available which help to make fishkeeping an enjoyable hobby by reducing the amount of time needed for maintenance. Throughout the week, local business could book the space to host meetings in a tranquil environment and family fish workshops were open to the public over the weekend.