The Event Structure launches self-drive event vehicle service

Agencies planning an event could slash an average of 20-25% from operation costs with the launch of a unique new self-drive exhibition unit. A UK first, the self-drive promotional unit vehicle has been developed by The Events Structure in response to industry demand for a cost effective, high impact exhibition unit that is totally flexible, beautifully designed and incredibly adaptable.  The concept sees the renter drive away with the unit and manage it themselves. It is full insured and with all vehicle maintenance cost built into the cost, providing budget certainty.

The Self Drive can be used in multiple configurations and for myriad purposes, including taking an exhibition on the road, opening up a pop-up shop or setting up a temporary information centre at an important event. Easy, flexible and cost-effective; the benefits of the Self Drive can be applied to mobile marketing, advertising, retail or communication campaigns and are accessible with nothing more than a regular UK driving license.

Justin Isles, director of The Events Structure says, “The Self Drive is a pioneering concept with powerhouse potential. It is a revelation for the marketing and events industry and developed due to a clear demand for such a flexible and budget-friendly solution. A marriage of form and function with substantial cost savings to boot, our Ranger unit is the first of its kind in the UK. For marketing agencies it represents a real chance to stretch budgets further and add more of a margin without compromising on campaign delivery. The unit is easy to drive and can be transformed into whatever the client needs it to be, making it one of the most versatile and cost-effective marketing solutions in the country.”

The Self Drive Ranger itself is a flexible and durable unit with a variety of features that help turn dull roadshows into dynamic displays of promotional prowess. A five-minute setup means less time preparing and more time marketing, while the back and the side doors of the van can be configured to create any layout. Self Drive users can create their own walk-in shop, a feed station at a sporting event, a giveaway truck at a festival: the sky is the limit. Eco-friendly features include an optional set of solar panels and an extra-large battery pack, to ensure the unit doesn’t fall foul of sustainability guidelines.

The Events Structure Self Drive allows total flexibility for the user, ensuring that they are in charge of their own schedules and can spend more time marketing as opposed to tackling logistical issues with a third-party driver. Having one of their own at the wheel means marketing agencies are free to make on-the-day decisions.

The Self Drive is also highly economical when it comes to cost. Marketers no longer need to hire an external driver; they can simply send a brand out on the road driven by anyone with a valid UK driving license.