The Park takes off with China Airlines

Brand experience agency, The Park has been selected as experiential provider for China Airlines’ sponsorship of the China Airlines Gold Coast Half Marathon.

The partnership which took off earlier this month will see The Park lead on the design and development of assets, and the production and execution of China Airlines’ on-course activity for the duration of the sponsorship.

As the official airline of the marathon, China Airlines developed on and off-track incentives including an eye-catching 5m long inflatable balloon.

This year’s marathon which saw a record-breaking 39,000 participants, included a combination of events including fun runs and half marathons, covered the streets of the Gold Coast from Runaway Bay to Miami.

Jeff Tsai, General Manager of China Airlines Brisbane said: “We are very excited to work with The Park after seeing their portfolio of work. Their professionalism and enthusiasm has already delivered the results we were after and we can’t wait to get started on our 2026 activation.”

Erika Morton-Allen, Managing Director of The Park Sydney, added: “The Gold Coast Marathon is an iconic event, for runners, charities, their families and supporters alike. Having the opportunity to bring even more magic to this special occasion is one the team jumped at. We couldn’t be more excited to be supporting the China Airlines team on its partnership.”