TPN Retail Marketing helps William Grant & Sons UK #RaiseEmUp2015
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TPN Retail Marketing has created a seven-week-long integrated campaign #RaiseEmUp2015 for William Grant & Sons UK which gives fans the chance to win Rugby World Cup 2015 tickets and exclusive merchandise in participating bars and in the top 4 grocers. The social media led promotion asks competition entrants to tweet and Instagram an image ‘raising a glass’ for their team to @RaiseEmUp2015 using the hashtag #RaiseEmUp2015. The first of the weekly prize draws takes place on 9th September and the last prize draw is on October 20th.
The grocery retail and on-trade focused campaign runs across Twitter, Instagram and Facebook. TPN developed a neck-collar to communicate the promotion in grocery retail, which directs consumers to the campaign microsite where 40 pairs of tickets are available to be won, including two pairs for the final at Twickenham on 31st October.
Justin Stephenson, managing director, TPN Retail Marketing, says “With England 2015 on track to be the biggest and most viewed Rugby World Cup to date, we’re extremely proud to have developed for William Grant and Sons UK such a substantial and high profile promotion, giving fans the chance to experience going to a game.”
TPN Retail Marketing has developed a high visibility on-trade campaign including posters, tent cards, bar runners and instant win snap cards. The #RaiseEmUp2015 promotional kits have been distributed to 3,000 selected bars.
In addition TPN Retail Marketing has worked with William Grant & Sons Brands Ltd to create travel retail activations in Heathrow, Gatwick and Auckland airport all supporting the #RaiseEmUp2015 campaign.
