Tribe wins Savanna Dry experiential brief

Savanna Dry cider have appointed Tribe as their UK experiential agency partner after a competitive pitch.

Tribe were tasked to create a multi-channeled experiential campaign that positioned Savanna as a credible ‘world’ cider brand in the UK, building brand awareness, brand personality and retention of core customers. The agency will focus on ensuring the brand has a large scale campaign at key festivals across the UK and within the on-trade whilst working with incumbent agencies to implement off-trade promotions, social media and radio coverage.

Anthony Mills, head of European marketing for Savanna said, “During the pitch process earlier this year, Tribe demonstrated their in depth knowledge of the Savanna brand, it’s heritage, the competitive market and how they were wholly committed to pushing the brand to bigger successes in 2014 and beyond.

“Strategically and creatively they showed an integrated approach and are continuing to work with Distell closely to bring these plans to life in the coming months.”

Tribe managing director Chris Russell, said, “We’re really excited to be working with Distell and helping them to further strethen Savanna Dry’s position in the UK cider market. “The market is consistently growing in the UK so it’s a great time for the brand and we’re looking forward to supporting that growth through the experiences we’re creating this year.”