Virgin Media launches Virgin TV Kids with Kings Cross activation
Virgin TV has created a giant trampoline bed to celebrate the launch of the new Virgin TV Kids App.
Children can ‘jump for joy’ on Virgin TV’s giant trampoline bed. Designed to look like an actual adult bed, the 5×3 metre trampoline is a celebration of what it means to be a kid – at any age – and marks the launch of the new Virgin TV Kids App. The giant bed was available for bouncing at Kings Cross Station from 11.00 – 16:00 on Thursday 24th August.
David Bouchier, Chief Entertainment Officer at Virgin Media, said: “Our Virgin TV Kids app is a safe and fun space designed exclusively for pre-schoolers, Virgin TV’s youngest customers. Parents and carers can let their children explore the best children’s TV shows from all their favourite channels such as Disney, Nick Jr, Boomerang and more, as well as a wide range of books and games safe in the knowledge that kids can never be exposed to age inappropriate or harmful content. Our Kids app has not only the UK’s best selection of pre-school entertainment, but it comes with added peace of mind for parents – an environment free from ads and other commercial influences. Best of all it comes at no extra cost to Virgin TV customers who subscribe to our kids channels. What could be a better parental antidote for the holidays!”
Agency Pretty Green and destination media agency, SpaceandPeople were behind the activation