Vodafone UK appoints FreemanXP as lead creative agency

Brand experience agency FreemanXP today announced that it has been appointed as the lead agency by Vodafone UK to activate its sponsorship of Capital’s Summertime Ball this summer.

FreemanXP will lead the inter-agency team of incumbent PR, media, digital and retail agencies for Vodafone’s highest profile sponsorship, by supporting brand activation and audience engagement throughout the event experience. This will include continuing to support Vodafone’s search for the very best unsigned talent from all over the UK with Vodafone Future Breakers.

“The Capital Summertime Ball with Vodafone is now in its fifth year and we see 2016 as the most exciting yet” said Alex Conaway, head of brand Development & Advocacy, Vodafone UK. “FreemanXP’s thinking is in line with our own and we’re delighted they’re on board.”

Jordan Waid, VP Brand Experience, FreemanXP in EMEA, added: “Vodafone is a fantastic brand with a rich history and story to be told. We are really excited to be working with them on this amazing event. We are applying our unique intersectional design thinking approach to create breakthrough experiences for the Summertime Ball audience and the Vodafone brand. It will be an event not to be missed!”