We Few helps Hertz serve up Wimbledon celebrations
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Hertz is celebrating 20 years as the official transport supplier to the Wimbledon Tennis Championships, offering fans the chance to try out “Winning Service Tips” in a tennis challenge to win men’s finals tickets.
As part of the 20th anniversary celebrations, Hertz has taken over Wimbledon station media and 24 buses to and from the tournament to communicate the benefits of the Hertz Gold Plus Rewards loyalty program.
All communication draws parallels between tennis, in particular the service, and the “Winning Service” Hertz provides to customers through their Gold Plus Rewards Program.
We Few has underpinned this with experiential activity for fans waiting in The Queue. The challenge posed is to take a winning service in a tennis serve target game. Fans simply enter the Hertz tennis gallery and practice their ace, kick and slice serves, taking aim at Wimbledon and Hertz themed targets. Those who hit the most targets are in with a chance of winning tickets for the men’s final next year.
Neil Cunningham, general manager, Hertz UK, said: “It’s a blast engaging with fans through our experiential activity in The Queue, where they can try out our Winning Service Tips for tennis, courtesy of Hertz Gold Plus Rewards. While Wimbledon gives tennis stars the opportunity to lift the gold cup or plate, our loyalty program offers customers a gold rental experience.”
Wimbledon fans do not need to be at the tournament to be in with a shot of being at the finals next year, as Hertz is also giving one lucky winner the chance to net the pair of tickets by simply tweeting a Wimbledon-inspired picture with the #winningservice. Whether fans are in Wimbledon fancy dress, posing with a refreshing drink, or juggling tennis balls, they can simply share their photo with the hashtag and enter the competition.
Jason Megson, managing partner at We Few added, “We’ve purposefully gone down a more analogue route this year in-terms of the Queue experience as we knew the diverse international audience required clear visual sign-posting in order to understand and participate in the activity quickly”
Aiden Howes, creative partner at We Few said, “We needed a fun way to get fans excited about Hertz ‘Winning Service’ message. The challenge we created engaged fans on site and drove the social media engagement needed to reach a wider, online audience.”
