WeAreFearless has announced new appointments following on from a year of rapid growth within the agency.
Katie Traxton has been promoted to PR and Marketing Director to continue to build WeAreFearless’ reputation as a challenger agency in Sports, Music & Entertainment.
Chrissy Brouillard has been promoted to Business Director Sport Sponsorship to ensure WeAreFearless remains at the leading edge of helping sponsors do things differently to maximise impact and ROI
Now a Board Director for the European Sponsorship Association and WACL Future Leader, Katie spent the first part of her working life heading up marketing and communications teams in the automotive and motorsport industries, including at multinationals BMW, Volkswagen and BP, before moving into the arts to lead the marketing for the British Council’s Shakespeare Lives campaign activated in 200 countries. Having spent most of her career as a client, with in-house brand, rights holder and federation roles, Katie moved agency-side because she believes in WeAreFearless’ truly unique vision, values and drive to deliver “boldness with back-up”.
In her new role as Business Director, Sports Sponsorship at WeAreFearless, Chrissy brings over 16 years of diverse integrated sport sponsorship expertise where she has worked across a breadth of US, UK, European and Global sports properties for clients such as MasterCard, Cisco, Bridgestone and Coca-Cola, amongst others.
These appointments have been made off the back of significant new client wins and agency growth. The agency’s purpose is to challenge convention to find opportunity and growth and this is ever more important in an industry that suffers from traditional thinking and me too marketing.
WeAreFearless continually evolve to remain relevant in today’s industry. This will involve new human insights, skill sets and tools to remain at the cutting edge of solving client problems differently through bolder channel agnostic solutions.
Garry Dods, Founder and MD, WeAreFearless, comments: “We’re just over three years old now and I’m incredibly proud of my fearless team and the fresh thinking and boldness we’re bringing to solving business challenges differently through Sports, Music and Entertainment. Client needs are changing rapidly and the need to challenge convention and take a more human centric approach to building brands is critical. It’s a really exciting time to be in the industry and we want our clients to know they’re in great hands navigating this new era of engagement!”