With its distinctive style and construction, Zippo lighters have served as a canvas for endless artistic creations throughout the brand’s 86-year history. In 2018, the little lighter has attempted something huge: the creation of a huge 17,500 square meter painting in partnership with world-renowned street artist Ben Eine. The mural is the centrepiece of a wider integrated marketing campaign celebrating art in all its forms.
The new artwork came to life on an unconventional canvas: a sparse, industrial ground space in East London. A master of messages, Eine paints large, bright, colourful letters and phrases onto city walls across the globe. For this latest piece, he painted the word ‘CREATE’, a nod to self-expression and the proudly diverse Zippo windproof lighter range.
Zippo is set to reveal the art on their social media channels this week via a video content series entitled An Unconventional Canvas. As the artwork is only entirely viewable from high in the sky, Zippo and Eine used drones to capture the process of the incredible achievement.