Festival goers at this year’s Latitude in Southwold were treated to a hangover cure in the innocent Coconut Water’s treehab experience. To prove the natural benefits of its Coconut Water, innocent offered festival goers free samples of the drink to boost their hydration and nutrient levels – the first stage of hangover recovery. Visitors to the […]
Trigger! thinkpeople a member of The thinkpeople family will be creating an experiential event for Grace Foods, to increase awareness of Caribbean food and encourage consumers to trial and purchase. Grace Foods supplies the UK with authentic Caribbean food and drink, with a market-leading portfolio comprising drinks, sauces, seasonings and savoury snacks across the Grace, […]
Branston will be sampling at the Battle Proms and Folk by the Oak this summer, to raise awareness of its chutney range and its use in the traditional British picnic. The sampling series, using the Branston Pickle van, will run across the country in July and August and is being staffed by brand ambassadors supplied […]
H&M has appointed The Flash Pack to create an immersive art, music and 3D photographic experience for this year’s Field Day. The interactive experience – called The Electric Jungle – will be open on both days of the London festival (11th and 12th June). The activation incorporates bold patterns, striking art features and a light […]
The FIA Formula E Championship, the world’s first all-electric motor racing series, has appointed global sponsorship and brand experience agency GMR Marketing to create the fan zone at the VISA London ePrix on July 2nd – 3rd. The season finale is a double-header in Battersea Park and is home to the biggest eVillage fan experience […]
Part of innocent’s ‘ideas for natural living’ strategy, which launched earlier this year with the Farmacy campaign, the innocent Coconut Water Gym activation tours the UK from June to September. Run by Sense, it consists of a number of separate streams, showing people all the ways nature can serve the same purpose as an indoor […]
Levi Roots Reggae Reggae Sauce has launched a new experiential campaign celebrating the start of the British BBQ season. The activity, taking place at the Birmingham Foodies Festival, supports a new digital campaign and content partnership with Unilad. The Caribbean Reggae Reggae food experience took place at the Birmingham Foodies Festival on 3rd-5th June. The activity […]
Jeep UK has become the official vehicle partner to Fort William’s UCI Mountain Bike World Cup, 4-5 June. Jeep ambassadors Rachel – and Gee Atherton will compete for their Trek Factory Racing team on one of the most gruelling and extreme courses on the eight-event world cup circuit. The Athertons are expected to be one […]
From May 24th to 28th TRO is welcoming visitors to the ‘BMW Championship Village’ at Wentworth Club, as the BMW PGA Championship 2016 officially opens. TRO are activating BMW’s brand experience at the golf tournament for the 12th year running. For the first time, visitors will be able to instantly purchase a vehicle via the […]
The Moretti Gran Tour – the festival celebrating authentic Italian cuisine and culture will be returning to the capital this summer. Visitors to the pop-up in Brick Lane, East London will be invited to experience a culinary tour of Italy’s regions, with ten street food vendors serving traditional Italian delights from midday until late. New additions to the food festival include a […]
Goose Live Events, organisers of the Silverstone Classic, has announced a three-year charity partnership with Prostate Cancer UK. This is the first time the classic motor racing festival has aligned itself with an official charity partner and Prostate Cancer UK was chosen as a particularly appropriate cause for the event’s target audience. The announcement was […]
Taste of London announces a line-up of some of the UK’s best chefs, a selection of more than 40 of London’s latest greatest and most exciting restaurants, live cooking demonstrations, interactive culinary features, masterclasses, live entertainment and more. This year, Taste of London is set to welcome a host of world class chefs who will […]
Nass Festival has strengthened its bond with the world of BMX by hosting the BMX World Championships, as sanctioned by the International BMX Freestyle Federation. Chaired by Mat Hoffman, the iBMXff have recognised the progression of the contest and riders are bringing the BMX World Championships back to the UK, for the first time since 1988. Nass festival revellers […]
Creative agency The Halo Group joined forces with Outside Collective on Sunday 20th March to produce an experiential activation for FitBit in support of Sports Relief 2016. The Outside Collective, Fit Bit’s creative concept agency approached The Halo Group for their specialist fabrication and production knowledge to help execute their campaign for the brand. The project […]
The world of the My Little Pony franchise comes to life this spring when an immersive experience saddles up and hits the road across Britain. The My Little Pony Friendship Tour invites visitors aboard a pink double-decker bus, where they will be able to explore Equestria, the magical world of ponies, and celebrate the positive […]
Firestone is setting the stage for scores of unsigned acts to showcase their skills to more than 15,000 people, courtesy of a unique partnership with the Barclaycard Arena. The tyre brand will transform the Birmingham venue’s unsigned area into the Firestone Stage, allowing ambitious musicians to make a fitting first impression inside the arena before […]
Vanity Van, the nationwide supplier of mobile beauty treatments, is pleased to announce the launch of sister company Exp PR. Vanity Van has spent many years working alongside event management companies, agencies, and a wide range of clients and have built up expertise in running successful activations for brands and have worked with lots of […]
Vision Nine are packing their snowboards and heading to the mountains with Three Mobile in April to activate the winter festival Snowbombing. Following on from a successful inaugural year as telcom and communication partner in 2015, Three have stepped up their involvement this year to take on ‘presenting partner’ status amplifying their ‘Use your phone […]
Firestone is amplifying its name to hundreds of thousands of music fans in 2016, courtesy of a unique festival sponsorship with Download, it was revealed. The tyre brand will embark on a high profile partnership with Download Festival at Donington in June, as part of its long-term efforts to reach a vibrant, exuberant audience through […]
The UK’s largest golf retailer has created a unique golf event at one of the country’s largest event venues. The Golf Show by American Golf will be the inaugural event for the brand and span a 10,000m2 space. Activities will include a; Golf Academy, 10 bay themed Driving Range, Club Fitting Lab, Spa area, 100ft […]
Brand and creative agency DS.Emotion has been appointed to develop a new brand identity and website for iconic motorsport venue, Silverstone. Home to the British Grand Prix, Moto GP, British Superbike and Touring Car Championship, Silverstone hosts UK motorsport events, attracting broadcasts and audiences from around the world. Following the appointment of Patrick Allen as […]