15. Infinite Group, Sony (2008, Retail Training/Mystery Shopping) The older it gets the better this entry looks. The mystery shops were commissioned by Sony for Sony Centres and showed a big upturn in results whilst nicely motivating staff. This entry came to us on video as a hidden camera live mystery shop, filmed especially with […]
70 Imagination, Sony Europe (2007, Brand Theatre) Imagination’s carefully constructed multi-brand press launch, that took over the centre of Rhodes and a big hotel, was certainly a sign of the times. It has been copied a lot. I’d say Imagination gets copied more than any other event agency, and this was a great example of […]
