Holy Moly hits market share lead after summer of activations supported by Gorilla3PL
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As all-natural dip brand Holy Moly celebrates its new status as the UK’s No.1 dips brand by unit sales, the success of its ambitious summer activation tour has been highlighted by the brand, praising the “seamless” support from its event fulfilment partner, Gorilla3PL.
Holy Moly’s team commended the logistics specialist for its work on the brand’s nationwide guacamole sampling tour.
“Andy and the team have done a sterling job this summer,” said Peter Oden, Managing Director at Holy Moly. “They have been super responsive and gone above and beyond to deliver a seamless season of events.”
Gorilla3PL was appointed to manage the complete logistics for the complex UK-wide tour. The operation involved specialist warehousing, stock management, and time-critical, temperature-controlled delivery of Holy Moly’s fresh products and point-of-sale materials to numerous locations.
Andy Gregorek, Founder and MD of Gorilla3PL, commented: “We are incredibly proud of our partnership with Holy Moly. For a fresh product like theirs, there is zero margin for error. Our team’s focus was entirely on ensuring every single sample, at every location, was delivered perfectly to support the brand’s activation. It was a complex project with numerous moving parts, and the team truly stepped up to the challenge. We’re thrilled to receive such positive feedback and to have played our part in their successful summer campaign.”
The successful summer campaign comes as Holy Moly, a certified B Corp, was named the UK’s No. 1 dip brand. According to the latest NielsenIQ data, shoppers have bought more pots of Holy Moly than any other brand in the last 12 weeks.
“I am thrilled for the team at Holy Moly, achieving a B Corp certification of 94.5 is an amazing achievement for a brand and, as a supplier, we are taking inspiration from their efforts in order to support those sustainability aims wherever we can,” concluded Gregorek.
