McCann London and Shreddies Nanas knit the nation nicer

Cereal Partners, the makers of Shreddies, and McCann London have launched a new campaign for Shreddies aiming to help solve some of Britain’s little gripes. Focusing on the issues that often get overlooked, Shreddies’ iconic Nanas will be asking Britons what would make their nation nicer.

In the run-up to the General Election, the Shreddies Knitting Nanas are setting out to help mend the little things that really affect the lives of Britons. Ranging from oversharing Facebook friends to commuters eating smelly food, the Nana state is in place to lobby on the nation’s behalf.

The campaign is formed of two halves; in the first stage Shreddie’s Nanas are asking for people to submit their gripes. Nanas will be on the road and online, finding little problems that they can help fix. Armed with this information, the campaign launches with an online film, amplified through Shreddies¹ social media channels, targeted out of home, and on pack.

During the campaign, the Nanas will be interacting with the fans via facebook and twitter. By giving a voice to the people, Nanas will make sure this is a truly democratic experience. To bring the activity to life, the Nanas will go out to surprise members of the public and lobby them to change their ways.

Commenting on the Nana State, Sam Carter of Cereal Partners said “With all the serious election issues dominating the news, our Nana State is here to bring a bit of fun. Politicians are likely to be arguing the big issues, we think that the Knitting Nanas can help with the little day to day things that really affect our lives. Britain really needs a Nana State.”