Orangina and Superglue Agency host rooftop Petanque
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To celebrate its relaunch into the UK, Orangina hosted a Pentaque bar in East London.
In a first for Orangina Superglue produced and ran a rooftop Pentaque venue for the people of London to Celebrate its relaunch into the UK.
The activity was held at Roof East, in Stratford East London. Half of the roof was occupied by Roof Top Cinema, Flamin Liberty and a fantastic cocktail bar with the other half transformed into a premium petanque venue. Consumers could play boules in a relaxed environment while sipping Orangina either by itself or in cocktails.
Superglue provided the party experience with world champion mixologists, waitress serving specially designed Flamin’ Liberty menu and DJ’s.
All PR activity as well as the star studded guest lists for the launch night party was arranged by Frank PR. The Institute of Competitive Socalising promoted the activation which almost sold out for its week long run.
