(Award presented by Andrew Bodwick, head of agency and brand, SpaceandPeople) As usual this category was decided after two judging processes as the best performers for category campaigns then answer agency direction questions. BRONZE Fizz Experience Fizz’s category win in Small Scale with Ajinomoto was a special one, taking a brand that is on trend […]
(Award presented by Andrew Bodwick, head of agency and brand, SpaceandPeople) Agency of the Year is a two-step process, the best category campaigns is step one, a question-and-answer process is step two. Often step two is critical as it points towards the business strength and ongoing prospects of the agency. This year the top four […]
(Award presented by Joe Sheppard (left, Elevate Staffing) The campaign of the year is a winner of winners contest. The top three this year hailed from Tactical (ROI) (bronze), Immersive Event (controlled audience) (silver) and Product Launch (gold). You can read more about two of these excellent campaigns on the relevant pages – the Moet Hennessy […]
Its our belief that having a special award for sustainability tokenises an area that should be held accountable on every campaign. Most of our categories allow for, and merit, sustainability kpis. This special award though was to recognise changing behaviour and celebrate agency and brand teams that are moving forwards year on year with more […]
After two years’ of Covid-battling stories, this year this category returned its focus on solid, dependable, innovative and ambitious management. BRONZE Field Sales Solutions Field Sales Solutions outlined the route to its regular year on year financial success charting business and supplier partnerships that it has put in place in order help key clients develop […]
The category showed off an industry that was more determined than ever to ‘make it happen’. This was a great line up. BRONZE Logobrand – Farrow & Ball Farrow & Ball’s paint range review in Homebase required Logobrand to strip out and then rebuild the new displays in 144 stores on days when the stores were […]
Gold vs silver proved to be a particularly close debate in the category this year. BRONZE Logobrand – Britvic Reducing waste in the over-production of FSDUs has to be a paramount concern for field sales and merchandising teams, and this entry for semi-permanent fixtures in Co-op for Britvic showed several steps in the right direction with […]
FMBE’s Frank Wainwright collected the award on behalf of Philips who could not attend. Photo by Aniseed Photo. There was a very good, high quality category, with one entry that set new standard benchmarks in winning gold BRONZE 2 Heads – World Business Council for Sustainable Development The World Business Council for Sustainable Development used their […]
Only one finalist was chosen. It was a standout entry that really impressed. GOLD N2O – Coke Zero When Coke Zero wanted to get samples into a target group’s hands during the pandemic, N2O’s solution was to do so via Amazon. This was the target group: Cohort 1 (9th June): ‘Soft Drinks’ category shoppers (age 18-34) […]
(Award presented by Tom Kalicki (left), Pictures Experience) This was surely the most impressive category of the year and reflected in the doubles for Bronze and Silver that were awarded. BRONZE Hopper and Clarion Communications – Aldi UK Veuve Monsigny Champagne This pop-up wine bar had already had success in other categories. It was the brand […]
This was a very tight head-to-head for gold and silver with a narrow win eventually declared. SILVER Blackjack Promotions – DUFRY This campaign showed how a practiced team had the confidence, togetherness and imagination top restore a colourful Christmas to Stansted’s duty free. The campaign moved away from traditional brand to hand sampling and flash mobs. […]
Brand experience is often underrepresented in the Brand Ambassadro category and many of the entries that we do get are a little light. These two made a fight of it, but the judges all called the silver/gold result in the same order. SILVER Janais Currie, Elevate Staffing, BMW Janais’s entry was a marker to the future […]
The quality has gone up and up through the last 3 years. Everyone on the shortlist was in someone’s top 2. It is the most requested category to repeat from judges on previous years. We decided the best feedback piece was to show a selection of comments from around the award judges. BRONZE Shane Purser, REL […]
The category proved how hard it still is for marketing teams to accurately quantify the value brought by influencers, leaving the way clear for last year’s winning agency to show us, once again, that they are a leader in the category. Only gold was presented. GOLD N2O – Superdrug and Switchboard This collective campaign brought together […]
Award presented by Andrew Bodwick, SpaceandPeople. FMBE’s Frank Wainwright collected the award for Factory 42, who could not attend on the night. It was a category that saw the gold and silver winners of the previous category demoted to bronze and silver. If you have read the Integration/Amplification, write up you’ll know how strong these two […]
The top two in this one really stood out for being both brave and results driven, whilst the bronze award furthered the status of a proven winner with fans of the brand. Award presented by Andrew Bodwick, SpaceandPeople. BRONZE The Producers – LEGO The Producer’s showed off their digital acumen in this event for long-term client […]
The category saw a standout top 3 and a standout winner. Award presented by Andrew Bodwick, SpaceandPeople. BRONZE N2O – Tesco Bursting with Pride saw Tesco celebrate is 10-year support of London Pride with a Jack in the Box! performance float curated by N2O that was used to engage 200 Tesco store colleagues directly with the […]
Whilst bronze winner Strata and Polestar split the judges to broadly to win in this category, a gold and silver head-to-head battle emerged that was the closest at FMBE 2022. Award presented by Andrew Bodwick, SpaceandPeople. BRONZE Strata Creative – Polestar This was challenging for our judges as the entry blended mass consumer events such […]
(Award presented by SpaceandPeople) The category saw a bigger than usual skew towards effectiveness. The campaigns were low on innovation but high on driving value at every point of contact. BRONZE Gekko – Google A brand training bus for Google’s smart home product Nest, this roadshow reached housebuilders and builder’s merchants to establish product choice […]
If not a full post-Covid recovery the category saw a returning strrength in depth and 3 high quality winning camapigns. BRONZE TRO and Fuse – Just Eat Takeaway Writing this during a World Cup, thankfully we have had Jill Scott starring on reality TV to keep the wonders of Euro 2022 front of mind. It […]
Assessing the top three our judges were faced with a trio of the most competitive sales teams. The 2021 silver and bronze teams were back with belief in their even better numbers and a brand new joint team bringing together sweets and beer was the unusual challenger. BRONZE REL Field Marketing – Weetabix If FMBE had […]
The category acknowledges that sometimes financial results are not the exclusive indicator of success, focussing on operational KPIs instead. BRONZE Tactical Solutions – Mars Petcare One client quote stands out as a good way to summarise what there is to love about this entry: Eleonora Cosci, Asda Online Customer Development Manager at Mars Pet Nutrition […]
(Award presented by Blooming Fabulous Flowers) The category is all showing how a tactical campaign delivers profitable results. All three finalists impressed in getting to the shortlist, but once there the judges all chose top three in the same order leading to a unanimous verdict. BRONZE Fizz Experience – Shicken This confidential entry was for judges’ […]
Powerforce have a fine record in the category, winning last year with Purina and taking silver the year before with Lego in 2020. Top Notch and Bayer won bronze last year. BRONZE Retail Marketing International – Premier Foods Floor vinyls and cabinet overlays in Iceland and a TikTok video shared on the store’s TikTok account […]
Field Data has been the secure domain of two agencies for the previous four years with Logobrand and Tactical Solutions sharing the spoils and just one silver in that time to anyone else – when Field Sales Solutions picked that up last year with client P&G. So, could Field Sales Solutions progress from this? The […]
This was one of the hardest fought categories and saw the judging panel split between two popular choices for bronze and silver. One comment noted that the depth and variety shown through the top four indicated a real renaissance in retail experience post-COVID. BRONZE – Link Communication – CleanCo Link Communication has dominated this category in […]
Nathan Kosky, Vice President – Europe, AEG Global Partnerships Marketing partnerships in music and entertainment are nothing new; from Michael Jackson’s endorsement partnership with Pepsi throughout the 80s, using artists songs in advertising to brand activation at live events and festivals, there has been a decades-long association between brands and the live entertainment industry. Partnerships […]
This was a typically heavyweight sales category that saw sales, teamwork, passion, negotiation, and innovation. BRONZE REL Field Marketing – GSK Haleon It has been an exciting time for Haleon since demerger from GSK back in July with fabulous sales results reported in the business news columns. https://www.standard.co.uk/business/haleon-gsk-pharmaceutical-ftse-100-b1026766.html It is easy to imagine that this award […]
by David Louis, Sales and Marketing Director of Field Sales Solutions This World Cup is going to be very different for brands, consumers and retailers. The dominating promotional stacks of beer that greet customers on entering multiples, the line-up of prominent snack displays, and the unmissable special offers so familiar during the World Cup and […]
from Frank Wainwright – FMBE Awards Director Congratulations to all our FMBE Awards winners, and shortlisted finalists. We enjoyed a hat-tastic evening at Ascot Racecourse with our awards host this year, comedian Simon Evans and our ever-reliable Voice of God, Jonathan Clays. The dancefloor was filled by Extreme Ways. Our tip top best hat winner […]
Fieldmarketing.com introduces the first in a series of monthly thought leader articles from our FMBE Awards staffing partner, Elevate From private travel carbon emissions to the vast piles of waste produced, it’s no secret that the events industry is often guilty of contributing to unsustainable practices. You only need to read the recent news surrounding the […]
By David Louis, Sales & Marketing Director, Field Sales Solutions Covid turned marketing insular. The need to pivot to meet tactical needs was essential as marketers and agencies across the world responded to unique challenges in each country, even in regions. Comfortable as it may be to remain focused locally, the commercial world has moved […]
On October 3rd I attended an event hosted by Elevate Global the staffing specialists. F*ck Being Humble was presented in Shoreditch by Stefanie Sword-Williams as a talk-workshop for 40 of Elevate’s team, field staff and brand ambassadors. F*ck Being Humble is a book allied to a personal promotion strategy and is near enough synonymous with […]
FMBE’s Frank Wainwright visited the O2 Roam Freely Lounge and chatted to Blackjack Promotion’s Andy de Vito about his pivotal role in resourcing this brand experience. (Pictured above – our welcoming host, Caeti, Blackjack Promotions) Let’s make a dangerous assumption for a moment and guess that a high percentage of this summer’s visitors to Europe […]
Here’s a lookback at this intriguing and talkable brand experience camapign by 10 Yetis Digital when the agency launched multi-layered Tombstone Taxis marketing campaign for life insurance brand DeadHappy in May this year. The life insurance company on a mission to change attitudes towards death – DeadHappy – recently appointed digital marketing agency, 10 Yetis […]
Andy Boothroyd, Commercial Manager, Retail Profiling Group argues that poor quality customer experience at retail us exacerbating the challenge in in industry where 14.4% shops are empty. With 10,000 chain store branches disappearing from Britain’s retail locations in 2021, combined with high streets that are still recovering from the effects of the pandemic due to […]
Ian Irving, global marketing director, trovr discusses how brands can take more responsibility for cleaning up their act at events ahead of 2024’s Deposit Return Scheme. Attendees and performers at live events and entertainment venues are increasingly demanding organisers to be as sustainable as possible. A recent Planet Patrol report has highlighted that the majority […]
As the long-awaited 2022 Wimbledon Championship approaches, physical branding experts Solopress have analysed the top 5 most unique and creative sponsorship campaigns of the tournament’s history. Key Findings: Searches for ‘Wimbledon 2022 Championships’ have increased by 250% in the last 30 days alone. In sponsorship terms alone, the British sporting event racks up an estimated […]
Words and Pictures – Frank Wainwright It would be an easy pun to say that brand ‘basketball’ is bouncing back after COVID. But moves are certainly afoot in the sport – with London Lions in the vanguard – to showcase the matches as a true event experience. In terms of audience and reach, basketball offers […]
By Peter Lidgey, Global CSO at Elevate Brand marketers have welcomed the return of live events post-pandemic. Events are a pivotal part of the industry, providing a platform to publicise new services and ideas – as well as offering a host of networking and sales opportunities. But traditionally, events have been difficult to measure. Especially […]
A look back and thank you – with category by category links – from FMBE’s publishing and awards director, Frank Wainwright This final reflection piece, with all of the categories now written up and analysed in bite size pieces, is 3 weeks overdue – something that can be put down to the new fluidity of […]
The shortlist was marked by some new contenders – Backlash, ENERGY and Blue Square Group. We had expected to see the former two emerge as growing forces in experiential marketing, though Blue Square Group’s arrival was notable from an agency that is no stranger to FM Agency of the Year contention. This year Blue Square […]
A very competitive year saw several exciting claims on this coveted prize. In the end three agencies that are familiar names in the frame emerged, but it wasn’t straightforward. BRONZE Logobrand The 2020 champions and this was a very strong defence. Logobrand’s growth curve continues unabated. The agency’s familiar strength in data and insight is still […]
Sponsor: Coalition Event Services Coalition’s superb event hosts and costume performers made FMBE Awards 2021 flow without a hitch in the room and with fun a laughter from the stage. Campaign of the Year proved an exciting innovation at this year’s awards. The finalists are put forwards when specifically championed by the judges in other […]
The special award allows entries and campaigns from previous years to compete against each other. This year celebrated campaigns that drew on celebration days in the calendar to improve their success. GOLD Logobrand – Tassimo Judges united around this campaign, a 2016 gold winner in Tactical ROI. The entry surprised judges who loved the entry here for […]
The category has been one of the very top ones for the past three years and this year we knew it was likely to show up some excellent entries. It didn’t disappoint. The challenges thrown down to agencies during lockdown brought out the best in our most resourceful management teams. We saw stories of creatively […]
A fabulous category this year that saw an exceptional ‘make it happen’ top four emerge. BRONZE Logobrand – Henkel Henkel Adhesive Technologies is one of the world’s leading suppliers of adhesives, sealants and functional coatings. In the UK, Henkel brands such as Solvite, Loctite, Unibond, Sellotape and Pritt dominate the category as market leaders in both the […]
This was a tricky category to judge with 5 contenders that the judges really rated. Hopper’s stand for Affinity Water survived in the mix for a while – the giant bathtub had so clearly been a headline grabbing factor in its other category wins, but these four were saw the clearest and most accountable correlation […]
The final three for this one emerged from a star quality shortlist. It led to an outstanding top three and yet a clear winner (which was entered for judges’ eyes only). These were events that challenge the return to live and in person without using at least some of the virtual programme in a hybrid […]
Judging the category proved relatively simple this year as there was a stand our consumer facing FMBE campaign for Costa Coffee, and a stand out field sales campaign that never lost sight of the shopper end game for Alpro. Both campaigns had already impressed in other categories, with the Costa Coffee campaign winning integration/amplification and […]
Sponsored by Bowimi The field sales platform that improves sales. A mobile app and dashboard that gives your team the tools they need to deliver more revenue. The lead three in this category combined showed off a range of brand experience skills and saw awarded to a virtual event. BRONZE Seen Displays – Nike X Joy […]
Sponsored by Bowimi The field sales platform that improves sales. A mobile app and dashboard that gives your team the tools they need to deliver more revenue. There were some excellent entries in the category but nevertheless a dominant winner. BRONZE Contact Field Marketing and Solutions – Just Eat Takeaway.com A welcome return to FMBE for […]
Sponsored by Bowimi The field sales platform that improves sales. A mobile app and dashboard that gives your team the tools they need to deliver more revenue. The category saw several campaigns standing out and a strong debate over the finalists. Four campaigns stood out above the rest, three exceptional prices of accountable campaigning and one […]
Sponsored by Bowimi The field sales platform that improves sales. A mobile app and dashboard that gives your team the tools they need to deliver more revenue. This year’s entrants were almost exclusively field sales executives with only finalist Kelly Allen having a slightly different working brief. Kelly aside the remaining top three were in […]
Sponsored by: experientialspace.co.uk by SpaceandPeople The SpaceandPeople Group is the leading destination media specialist placing experiential activity into a wide range of venues throughout the UK on a weekly basis. Our new website www.experientialspace.co.uk allows brands and agencies the opportunity to browse a wide array of promotional spaces, both internal and external, throughout the UK. The platform […]
Sponsored by: experientialspace.co.uk by SpaceandPeople The SpaceandPeople Group is the leading destination media specialist placing experiential activity into a wide range of venues throughout the UK on a weekly basis. Our new website www.experientialspace.co.uk allows brands and agencies the opportunity to browse a wide array of promotional spaces, both internal and external, throughout the UK. The platform […]
Sponsored by: experientialspace.co.uk by SpaceandPeople The SpaceandPeople Group is the leading destination media specialist placing experiential activity into a wide range of venues throughout the UK on a weekly basis. Our new website www.experientialspace.co.uk allows brands and agencies the opportunity to browse a wide array of promotional spaces, both internal and external, throughout the UK. The platform […]
Sponsored by: experientialspace.co.uk by SpaceandPeople The SpaceandPeople Group is the leading destination media specialist placing experiential activity into a wide range of venues throughout the UK on a weekly basis. Our new website www.experientialspace.co.uk allows brands and agencies the opportunity to browse a wide array of promotional spaces, both internal and external, throughout the UK. The platform […]
By Mike Fantis, VP, managing partner, DAC Group The UK e-commerce market has grown by 324% over the past decade, and estimates from eMarketer suggest that online sales will represent about 36% of total UK retail sales for 2022. While British shoppers have whole-heartedly embraced e-commerce, it’s perhaps ironic that online could (and should) have […]
Dee Set Group featured a couple of times in our news recently with positive news. This field marketing business is grounded in the retail sector, and its recent continued success story is certainly noteworthy. Field Marketing’s Frank Wainwright took the opportunity to learn a little more about this from CEO Greg Phillips. Greg opened our […]
by Peter Gullick, Marketing Director at Retail Marketing Group The world we live in is increasingly being lived through a screen. Shopping, working, reading, gaming, and many other facets of our daily lives are done online, and this growth has only been exacerbated by the pandemic lockdowns. Moving online may have negative connotations – particularly […]
Sponsored by: experientialspace.co.uk by SpaceandPeople The SpaceandPeople Group is the leading destination media specialist placing experiential activity into a wide range of venues throughout the UK on a weekly basis. Our new website www.experientialspace.co.uk allows brands and agencies the opportunity to browse a wide array of promotional spaces, both internal and external, throughout the UK. The platform […]
Sponsored by: experientialspace.co.uk by SpaceandPeople The SpaceandPeople Group is the leading destination media specialist placing experiential activity into a wide range of venues throughout the UK on a weekly basis. Our new website www.experientialspace.co.uk allows brands and agencies the opportunity to browse a wide array of promotional spaces, both internal and external, throughout the UK. The platform […]
Sponsored by: experientialspace.co.uk by SpaceandPeople The SpaceandPeople Group is the leading destination media specialist placing experiential activity into a wide range of venues throughout the UK on a weekly basis. Our new website www.experientialspace.co.uk allows brands and agencies the opportunity to browse a wide array of promotional spaces, both internal and external, throughout the UK. The platform […]
Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. I think everyone knows by now how sought after this award is. It is always extremely full-on and this year was no different. BRONZE Field […]
This interview is a companion piece for our lead feature for February 2022, detailing this fascinating experiential event. Frank Wainwright, fieldmarketing.com, put the questions to John Cassy, CEO, Factory 42 and Stephen Stewart, CTO, Factory 42 How important was it for you to meet ‘next level’ AR expectations with this project? John Cassy: “Technology is […]
By Becca Shanks, Producer, Sledge Now that the Omicron wave has subsided and restrictions are easing, it looks like the event industry is ‘back’ yet again. So what does the future look like for our sector? It seems that sentiment is mixed. On one end of the spectrum, we’ve found some people are still looking […]
Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. BRONZE REL Field Marketing – Illva Saronno The agency and client has been a regular success story at FMBE, in particular in the Tactical (ROI) […]
Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. A popular category this year and it drew a few different opinions amongst our judges. BRONZE Fizz Experience – K’s Wors This entry was the […]
Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. BRONZE Top Notch Sales – Bayer Pharmaceutical Top Notch is a proven force in creating opportunities at wholesale and clearly a great agency choice for […]
Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. BRONZE Logobrand – Campari Logobrand’s track record in this category is second to none and as an agency they are defending champions. This year’s entry […]
Despite the challenges of recent months, consumer electronics brands and retailers have a real opportunity to excite shoppers with brand activation this year, creating unique phygital experiences that both surprise and delight consumers. Scott Bendowski, Business Optimisation Director at omnichannel marketing and customer experience consultancy, CPM, shares his unique insight on the options for the […]
Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. The bar was set really high in this one. 2 silvers and one gold were awarded. SILVER Blue Square – Samsung This team demonstrated how […]
Sponsored by TeamHaven TeamHaven’s software and mobile app enable brands, field marketing agencies, manufacturers, logistics and construction companies plus many more, to execute, manage and report on field activities efficiently. What a fantastic, competitive category to start off with. BRONZE – Green Field Marketing, Dale Farm The bronze award was a triumph for strong regional […]
The fresh Group’s festive virtual gingerbread house is a super online showcase of the agency’s work and its inventiveness. Fieldmarketing.com went online to take a tour of the house, which offers up some intriguing not to say brave agency character acting to introduce an online Christmassy cabin featuring various interactive click points to reward the […]
Last month we announced in our news the appointment of Kate Umfreville as Managing Partner of The Producers, an agency that seems to have threaded the needle of COVID restrictions in 2020 and come through 2021 with a series of successful activations. We decided to welcome Kate to the new role with 3 questions about […]
Cyber Monday sales dropped by 1.4% from last year, falling for the first time since Adobe Analytics started tracking spending on major shopping days. The statistic has perplexed many pundits who expected that online spending would only continue to rise. Retail experience agency Stellar, were unsurprised by the drop, citing it as evidence that some […]
Brands have a major opportunity to re-evaluate how they sell to younger consumers, as new research from omnichannel marketing and customer experience consultancy, CPM, reveals that Gen-Z and millennials are significantly more likely to benefit from the ‘human touch’ when buying a product. Despite the tendency of younger consumers towards online shopping, the survey of […]
IRX 2021 Key Takeaways: The Future of the Retail Industry Written by Naomi Palmer, Digital Director at Retail Marketing Group This October, IRX 2021 took place at the NEC in Birmingham. Before the pandemic, the event signalled the key trends that stormed the Retail and Supply Chain industry over the previous year. Now entering a […]
Whilst the pandemic isn’t over it is already possible to assess some of the permanent changes in shopper behaviour brought about by lockdown, including a new environmental focus and a more local approach. Here, Neil Jones from online platform for experiential space, Location Live gave FMBE his views: What is redundant space/ recyclable space and […]
This event was hosted by creative retail design and production agency Seen Displays, an agency with focus on creative design and experiential activation. This hybrid event was hosted live in London and Online on Zoom on Wednesday 20th October by Seen Displays. The main presenter was Moe Krimat, Strategic Creative Director. Overview Following the astronomical […]
Richard Lloyd- Williams, MD and Business Director, Flavor, discusses how his sampling business has brought Takeaway Sampling to the experiential marketers sampling armory. As part of Flavor’s mission to get brands effectively and cost efficiently into their audiences’ hands, we are proud to be able to hero Takeaway Sampling as a burgeoning and highly impressive […]
By Iain Masson, RVP, UK & Nordics, at Showpad The sales enablement industry has grown exponentially in the past five years, 343% to be precise. The impact of the pandemic, and the call for businesses to accelerate their digital transformation projects, has only further propelled that growth. Now, whole departments dedicated to sales enablement are […]
FMBE met Bethan Riach online at the launch of proseed the new best practice guide for the event industry and its environmental impact launched bu isla. We asked her to share the crucial points of her presentation as her advice seemed simple to adopt a gave an obvious positive impact. ecolibrium is a charity that […]
Field Marketing heard that demand levels for redwigwam’s field marketing and mystery shopper/ product tester jobs had gone up and thought it indicative of interesting trend. Here we put the questions to redwigwam’s founder and CEO, Lorna Davidson. 1. What Field marketing (FM) and mystery shopper and product tester (MSPT) jobs are growth areas for redwigwam at […]
By Charlotte Blackmore With the excitement of retail re-opening here in the UK, consumers are finally able to hit the high street again! Some businesses are even introducing longer opening hours to encourage more people to visit their local shops. So it couldn’t be a better time to give your marketing strategies a new makeover! […]
By Frank Wainwright, director, FMBE If you want to gauge how individualised the response is to the COVID threat, then start telling people you have volunteered for an experiment to help the return of mass participation events. Some people will look at you like you have volunteered to throw yourself under a bus in the […]
Spencer Green, chairman & founder, GDS Group As the pandemic gripped the world in 2020, virtual events became one of the biggest sales channels for B2B marketers last year. The inability of field sales people to meet prospects and customers face-to-face meant they needed help from their marketing colleagues more than ever. As a result, […]
With UK retailers reopening in the wake of the latest coronavirus lockdown, Agile Retail looks at what has changed in the last 12 months and questions how the industry will evolve and survive in the future. They have compiled their findings in their first Industry Briefing, titled, Fixing Retail Stores: 2021 and Beyond. The past […]
Supplied to FMBE by Stellar – The Retail Experience Agency The end appears to be in sight. After more than a year of false starts, tumultuous lockdowns and painstaking anticipation it has been confirmed that the roadmap to normality is still on track and that non-essential retail will open this week as planned. The latest […]
This stinks – https://news.sky.com/…/covid-19-boomtown-festival… and is indicative of a total lack of urgent consideration from the government. The events sector continues to be hammered by uncertainty and FMBE is joining the call for a Government backed indemnity or contingency that will allow events to get COVID insurance. It may be too late for Boomtown but […]
FMBE’s Frank Wianwright met Swapcard CEO Baptiste Boulard soon after last month’s SXSW festival was hosted on his platform. Virtual events organiser and virtual events hosting platform Swapcard is a growing business that has grown out of B2B conferencing and exhibiting to its recent hosting of the festival SXSW, aka South By. Another way […]
Victoria Satterly, MD, Channel Assist, describes how the digital acceleration of field teams will leave brands with a better connected team and more amplification options. Innovation is often the love child of tricky times. Although change in retail has always been inevitable, the events of the last year have accelerated and concentrated that process. As […]
Showpad, the global sales enablement leader, found that UK businesses avoided over £8bn of spending on domestic and international business travel during 2020. According to data from McKinsey, travel during the pandemic fell to between 5% – 15% of 2019 levels, and with £4.7bn being spent on business trips abroad in 2019, and £4.4bn on […]
Opinion: from agency Live For a lot of businesses, 2020 was tough but few more so than businesses inthe experiential and events sector. With consumers confined to their homes, real face time limited and indoor functions restricted, the very lifeblood of the industry has dissipated. One agency that felt the sting of Covid, and had […]
FMBE 2020 – guide to the finalists Categories W & X – Field Marketing Agency of the Year and Brand Experience Agency of the Year This year the awards are being presented online. The result of these categories will be presented and revealed online on Friday 29th January from 21.25 to 21.55, and broadcast on […]
FMBE 2020 – guide to the finalists Category V: Special Award: Virtual Events and Demos This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 20.45 to 21.10, and broadcast […]
FMBE 2020 – guide to the finalists Category U: Professional Agency Management This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 20.15 to 20.30, and broadcast on Facebook Live […]
FMBE 2020 – guide to the finalists Category T: Operational Success This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 19.45 to 20.00, and broadcast on Facebook Live at https://www.facebook.com/fmbemag What […]
FMBE 2020 – guide to the finalists Category S: Stand/Display This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 19.15 to 19.30, and broadcast on Facebook Live at https://www.facebook.com/fmbemag What we love […]