The FMBE Awards 2021: Consumer Campaign of the Year
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Judging the category proved relatively simple this year as there was a stand our consumer facing FMBE campaign for Costa Coffee, and a stand out field sales campaign that never lost sight of the shopper end game for Alpro.
Both campaigns had already impressed in other categories, with the Costa Coffee campaign winning integration/amplification and the Alpro one winning sales campaign of the year.
As both campaigns impressed for their strategy, implementation and results our judges set about deciding which campaign seemed the most brand critical, eventually giving that nod, and the gold accolade to REL and Alpro.
SLVER The Circle Agency – Costa Coffee
GOLD REL Field Marketing – Alpro
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