Avantgarde promotes Sam Pepper to global role
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Brand experience agency Avantgarde today announces the appointment of Sam Pepper to the role of Global Executive Creative Director. Sam’s promotion comes as the agency configures for growth following its recent expansion of the London Senior Leadership team.
With over fifteen years of experience at the likes of Wasserman and Agency Space, Sam first joined Avantgarde London in January 2025 as Executive Creative Director. His promotion reflects the outstanding creative leadership he’s shown in his time at the agency and the impact he’s had for key clients.
In his new role, Sam will define and champion a shared creative vision for the agency across all markets, ensuring all work continues to live up to the Avantgarde name. Reporting to Global CEO Stuart Bradbury, Sam will play a key role in fostering collaboration across Avantgarde’s worldwide locations and strengthening alignment between creative teams.
The new role also reflects a strategic focus on developing Avantgarde’s creative talent worldwide. Sam will identify strengths and opportunities to support targeted talent growth aligned to Avantgarde’s ambitions.
Sam Pepper, Global Executive Creative Director said “Avantgarde is an iconic name and a promise to live up to. That makes it a great place to push brave creative work.”
He continues “I’m lucky to work with some talented people who consistently set the standard for great creative. My job now is to formalise that as a clear vision to guide us and our clients as we grow, and create the right conditions for people to produce work they love.”
“Avantgarde’s continued global growth demands creative leadership that is truly unified across our regions, and the role of Global Executive Creative Director ensures we keep setting the benchmark for world class brand experiences worldwide,” said Stuart Bradbury, Global CEO.
He continues “Sam’s exceptional creative vision, cultural instinct, and proven ability to deliver at the highest level make him the clear choice to lead this next chapter for our clients and our teams globally.”