Promohire has joined forces with healthcare communications consultancy ‘This is Pegasus’. The client, Collection, has reached a birthday milestone and is celebrating with a brand activation during September, offering products and prizes to fans.
Promohire have provided a double decker conversion to kick-start the festivities. The experiential bus offers consumers a unique brand experience; including make-overs with celebrity make-up artists, goody bags with products and sweets, and Collection’s latest launches along with discount vouchers.
On the 16th September, the bus made its first stop in Liverpool, in the city’s shopping destination – Williamson Square from 9am – 8pm before hitting London’s Leicester Square on the 23rd September.
On board the branded bus, brand ambassadors will greet shoppers as they hand out giveaways, and they will be invited onto the top deck and offered a spot at one of four make-up stations for a makeover as they listen to music. Promohire has also provided branded ‘Director’ style chairs, and kitted out the make-up stations with Hollywood mirrors to create the perfect lighting, and stylish cabinetry and shelving to store products.
Once a make-over is complete, each visitor to the bus can showcase their look via the on-board photo booth downstairs, with plenty of fun props to use and a boomerang function for guests to upload their pictures straight away.
Promohire are managing all transport logistic for both events.
Visitors will be treated to on-trend make-overs with celebrity make-up artists Collette Casey, Zoe Stirett, Fern Howe-Shepard or Summer Dyason.
Love Island stars Gabby Allen, Olivia Buckland and Tina Stinnes united with Collection Cosmetics in Liverpool to help with the celebrations on board the bus. The three makeup lovers officially opened the day with their glitzy birthday outfits and Collection glam squad to match. The bus offered Liverpool shoppers the chance to come on board, experience make-overs, birthday cakes and Collection’s new product launches.