Fiat 500 Fresh Granita pop-up opens at Old Street

0001_Fiat-FreshNew500-0291-HighReslittleThe launch of the new Fiat 500 Fresh Granita Bar celebrated the unveiling of a new colour palate and a more connected new Fiat 500. Granita a frozen dessert made of crushed flavoured ice was served for free to visitors to the pop-up, which took up residency in Old Street Station from the 7th to 11th June

There were six flavours inspired by new Fiat 500 Fresh models on the menu, including cranberry, sour apple, pomegranate, juicy lemon, blackberry and blueberry. To receive a granita, commuters had to take a picture of their chosen flavour from the menu and share on Twitter, Facebook or Instagram with the hashtag #FreshNew500, and then show the post at the bar to redeem and collect the order.

Toni Gaventa, brand communications manager Fiat UK, comments: “Travelling on the London Underground in the Summer isn’t always the most pleasant experience, and so we’ve introduced the new FIAT 500 Fresh Granita bar to inject some much needed zing into commuters’ days, surprising them with a uniquely Italian treat served in in innovative way and in a surprising location.”




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