gemsatwork expands network

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Innovative sampling and employee reward business gemsatwork expands its network to include 4 million consumers and 10,000 UK offices.

gemsatwork is on a mission to challenge the face of sampling – and has announced that its network has grown to include four million consumers and 10,000 UK offices who can be reached through its innovative and targeted campaigns.

To coincide with this milestone the business has rebranded, launching a new look website which reflects the experience-led results that its activations deliver. The rebrand also applies to the application – the online platform via which workplaces and their employees can register, create their profiles and be matched to relevant product samples.

With innovation at its core, gemsatwork delivers memorable brand experiences to some of the most vibrant work places in the UK. Whether it’s sampling cold drinks on a hot day, driving trial of the latest beauty products or encouraging females to try a new range of chocolates, gemsatwork helps brands to reach new heights with its creative sampling campaigns.

Since being created in 2015 by entrepreneurs Luca Spinella, Toby Ginn, Matthew Huntly and Ian Brookes, gemsatwork has gone from strength to strength. Growth accelerated in 2017 and it now boasts a diverse client roster including Coca-Cola, L’Oréal and Lindt Chocolate. It also works with up-and-coming brands from Kind to Cully & Sully.

gemsatwork has created strategic partnerships with businesses around the country. Client products are brought into workplaces and sampled to staff through innovative events and activations, delivering brand experiences to targeted audiences. At the same time, each activation captures valuable feedback and provides actionable insight to brands.

For employers, gemsatwork is a great way to bring staff together – boosting morale and productivity by rewarding them and with great free products from leading brands.

Matthew Huntly, director of operations for gemsatwork comments: “We are delighted with the growth of the business over the past 3 years andwelcoming the ten thousandth company into our Community is a significant milestone – we can now offer our brands a direct connection with more than 4million individual consumers. We’ll continue to focus on creating outstanding experiences for the people in our Community and help our brand partners to forge meaningful connections with their audiences.”

gemsatwork is a specialist in chilled and ambient product sampling, with tailored solutions for NPD launches, market research, experiential and retail activation sampling. It also offers in-depth market research to help its clients identify detailed, actionable insights about their products and the consumersthat they are targeting.


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