iMP gets set to sample 1 million Ritter Sport bars

iMP Experiential & Product Sampling has launched the first phase of a high-impact, seven-week nationwide tour for Ritter Sport chocolate.

Combined with two more scheduled activations in 2026, the activation is set to put 1 million+ chocolate bars directly into consumers’ hands across the UK.

Travelling to key cities including Newcastle, Nottingham, Liverpool, London and Glasgow, the campaign is built around a single principle: consistent, large-scale product distribution that makes the brand impossible to ignore.

At the heart of the activation is a fully branded sampling vehicle, designed to deliver continuous, high-frequency engagement in busy locations.

The tour combines physical presence with an interactive ‘studio-style’ video experience, custom built into the rear of the promotional vehicle.

Rather than overcomplicating the format, the campaign focuses on precision execution at scale – placing Ritter Sport into thousands of hands, day after day, city after city.

The result is a sustained nationwide presence that builds familiarity, drives trial and reinforces Ritter Sport’s distinctive square format and range of flavours.

Delivered by iMP, the tour reflects a results-driven approach to experiential marketing – simple in concept, relentless in execution, and built for impact.