The Luna Cinema seeks activation and sampling sponsors with Reg&Co
London-based partnership consultancy agency Reg&Co have been appointed by The Luna Cinema to help develop a partnership strategy in 2023.
Established in 2007, The Luna Cinema are the largest provider of outdoor, themed and pop-up cinema events in the UK with 275+ screenings. Each Luna residency tends to last 3 – 5 days in some of the most exclusive sites in the UK, including Warwick Castle, Kensington Palace and Kew Gardens.
Current partnership opportunities for The Luna Cinema include headline partner, co-sponsor, bar partner, sampling partner, preferred retail partner and on-screen advertiser.
Partnership benefits would include but are not limited to a brand presence at up to 130 events across the UK this summer incorporating dual-branding, logo and links on The Luna Cinema website, opportunities to be included in The Luna Cinema’s marketing campaign (digital, OOH, print media, social, PR and radio) and onsite activation, sampling and retail opportunities.
George Wood, founder of The Luna Cinema, commented:
“Since 2008, we’ve had over a million visitors attend our screenings with The Luna Cinema serving as the best example of open-air cinema in the UK. As well as offering world-class screenings, The Luna Cinema serves as a social experience which allows visitors to fully immersive themselves in the highest form of cinematic magic.
We are looking forward to working with Karen and her team at Reg&Co in our search for partners. We have various partnership opportunities and can also tailor something bespoke depending on the brand’s objectives.”
The combination of a classic film on a big screen under the stars in a spectacular and premium setting makes The Luna Cinema a truly unique cinematic experience.”
Karen Morris, CEO Reg&Co added:
“The Luna Cinema has an excellent sponsorship and partnership offering, allowing brands to engage with audiences up and down the country in unique and memorable settings. We look forward to bringing partners into their must-attend experiences of the UK summer.”