Mapp Digital debuts as one of the largest independent marketing tech companies

Mapp Digital, LLC, the new name for one of the largest independent digital marketing technology companies in the world, has debuted. Built by marketers for marketers, the digital marketing giant was created by the combination of BlueHornet Networks and the digital marketing-related applications business purchased from Teradata Corporation in July.

Mapp’s customer centric services allow marketers to optimise messaging across email, social, mobile push and web marketing while leveraging its underlying data management platform.

The company’s global headquarters is in San Diego with European operations based in Munich and additional R&D and sales/customer support centers in Paris, London, Manila, Philippines, Milan, Madrid, Amsterdam, Eindhoven, Netherlands, Copenhagen, Denmark, Tel Aviv, Israel, Krakow, Poland, San Francisco and Raleigh, N.C. The company supports more than 3,000 customers and some of the top brands in the world across a broad range of industries, including Puma, PepsiCo, KFC, PacSun, Thomas Cook, Deutsche Telekom, Bon Prix, Cnet, Xerox, TUIfly, Lloyds Banking Group, TSB Bank, and Deutsche Bank.

“Mapp is about helping marketers define a meaningful and quantifiable destination and a clear path to get there. We want to help our customers reach their goals by providing the most design-driven technology, built for marketers, and supported by our global team of passionate, in-house experts,” said Michael Biwer, CEO, Mapp Digital.

“We’re already working on plans to unify our technology into a comprehensive customer engagement platform that will enable our B2B and B2C clients to get to know their customers better over time, from their first contact to loyalty program participation. Mapp is also pushing forward in developing new marketing functionality that marketers demand – such as predictive analytics and strategic reporting.”

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