Mercedes revs up with Liverpool One store
Grosvenor Europe has announced that luxury car manufacturer, Mercedes-Benz, has launched a 3,000 sq ft pop-up on Liverpool One’s Peter’s Lane.
Designed to showcase the iconic brand’s cars in a different way to the traditional showroom, the store houses a range of the latest Mercedes-Benz models in a stylish, modern environment. The store features a digital car configurator to help visitors see what different colourways and features would look like on various Mercedes-Benz models.
In keeping with the brand’s links to fashion and clothing, which includes a partnership with fellow Liverpool One brand Hugo Boss, the store offers a range of Mercedes-Benz and AMG merchandise, including jackets, hats and accessories. Merchandise from the official Formula 1 Mercedes-Benz AMG Petronas range is also available.
Alison Clegg, Director, Asset Management, Grosvenor Europe, which manages Liverpool One, said: “The arrival of Mercedes-Benz at Liverpool ONE brings another globally recognised brand to our retail line-up and we are delighted to see them launch this new store. They add further depth to our range of premium brands, providing something different for visitors whilst maintaining the focus on quality and luxury Peter’s Lane is known for.”
Mercedes-Benz is the second luxury car brand to have opened a concept store at Liverpool ONE, following the Porsche Life installation earlier this year.
Mercedes-Benz is now open and will be trading until October 8. Mercedes-Benz had over 500,000 visitors to its pop-up shops in 2016.