Mr.Men Little Miss has announced a deal with the Spice Girls to create four new books and a range of merchandise adding to their character range; Little Miss Sporty, Little Miss Baby, Little Miss Scary and Little Miss Ginger.
Both Spice Girls and Mr. Men Little Miss fans will be able to pre-order the books and buy a range of merchandise thorough the Mr.Men Little Miss shop exclusively with roll out to retail later in the autumn.
Alastair McHarrie, licensing director of Sanrio Global Ltd, said, ‘We are over the moon to be partnering with the Spice Girls on this extra special collaboration. We will be working with the Spice Girls and our partners to develop a range of merchandise for launch later in the year. We’re predicting huge sales as the Spice Girls have an enormous following, not only in the UK but worldwide. With a lack of merchandise in the past there is a huge opportunity to engage Spice Girls fans. Tickets for the first reunion tour sold out in 38 seconds, the demand speaks for itself.’
The Spice Girls comment: ‘We love our Mr. Men Little Miss character books; they bring to life our individual personalities that our fans know and love. We wanted to celebrate our tour by collaborating with another iconic British brand and who better than Mr.Men Little Miss
Adam Hargreaves comments: ‘I am very proud to be working on this project with the Spice Girls and it has been great fun creating Little Miss stories and caricatures of them all. It has taken Mr Men into a whole new world, Spiceland! This will be an exciting venture, although I don’t think anyone is more excited than my daughter! She’s a fan from a long way back.’