Snog launches ‘Yog-Yurt’ festival experience
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Frozen yoghurt brand, SNOG, have collaborated with experiential marketing agency iD, to launch a summer sampling experience across six of the UK’s biggest festivals, including; Wireless, V Festival, T in the Park, Latitude and Bestival.
The festival experiences have been designed to drive trial and purchase of the low calorie, fresh yoghurt treats – positioned as a tasty alternative to ice-cream.
The campaign kicked off on the 18th June at The British Summer Time festival in London’s Hyde Park and featured a team of Brand Ambassadors sampling both original and passionfruit flavoured samples, alongside a branded SNOG ‘Yog-Hut’ – enabling consumers to directly purchase Snog.
The next leg of the campaign kicked off at Wireless festival on 3rd to 5th July and featured SNOG’s ‘Yog-Yurt’, equipped with a branded chill out zone for festival-goers before embarking on the rest of it’s journey.
