SpaceandPeople returns as lead sponsor of FMBE Awards
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This year’s FMBE Awards sees the return of SpaceandPeople as lead sponsor. As with the 2023 Awards, this year sees the welcome return of SpaceandPeople’s collaboration with Network Rail to jointly sponsor the flagship brand experience category.
It is the third successive year in which SpaceandPeople has had been the lead sponsor of the FMBE Awards. Taking place on 30th January at London’s most central events venue, 8 Northumberland Avenue, the FMBE Awards celebrates the best-in-class work within the Field Marketing and Brand Experience industry over the past year.
To complement the sponsorship, SpaceandPeople and their exclusive partner Network Rail are offering the opportunity to test the value of utilising experiential space in their stations as a prize for the winner of the Most Effective Roadshow or Shopping Centre Campaign category.
Last year the prize was awarded to agency Blue Square. The experiential space the agency won was invested into a comprehensive AI roadshow for Samsung by Blue Square, a roadshow that is shortlisted as a contender for the award again this year.
Nancy Cullen, CEO of SpaceandPeople, said “We’re delighted to once again be lead sponsors for the FMBE awards and to be working with Network Rail. We introduced over 90 new brands to Network Rail passengers last year and this sponsorship enables us to offer the winning agency a noteworthy prize for a category that we have sponsored for over 10 years.”
Hamish Kiernan, Commercial Director of Network Rail said, “We’re excited to be working with SpaceandPeople to offer the category winner an opportunity to test the value of promoting in our spaces at Network Rail. Our destination stations have a footfall of over 700m people a year and are great locations for advertising and promotion. We look forward to seeing what experiential activation the winner brings to us.”
Frank Wainwright of FMBE said “The return of the Network Rail prize is indicative of the long-term support strategy and ongoing commitment that SpaceandPeople brings to the industry and to our FMBE Awards. SpaceandPeople shares our desire to see every campaign and event in our industry pushing to make the very best connections and engagements, driving real value for the brands represented.”
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