Trovr helps Co-op to run a Deposit Return Scheme at 9 summer festivals

Co-op is continuing its initiative to reduce plastic and aluminium can waste at music festivals by working with trovr – a sustainability-focused marketing communications business – to instal Reverse Vending Machines (RVM) at its popular festival stores this summer.

The convenience retailer will be at nine major music festivals this summer with its pop-up stores and trovr RVMs will be installed at seven sites including Download Festival, Isle of Wight Festival, Latitude Festival, Belladrum Festival, Kendal Calling Festival, Leeds Festival
and Reading Festival.

Plastic bottles and aluminium cans sold at the Co-op festival stores will carry a 0.20 pence deposit, with customers able to recycle these items via the trovr RVMs and receive a voucher to spend against a new purchase on-site. New for 2022, customers will also have
the opportunity to enter into a prize giveaways ranging from; Co-op vouchers worth up to £100 to spend at a local store; a pair of ticket to festivals in 2023 courtesy of Live Nation and a trovr travel voucher worth £500.

Co-op’s festival stores stock over 300 products including festival essentials, fresh food, beers, wines, food-to-go products and drinks. Co-op’s ethical ranges, including Fairtrade lines, 100 percent fresh British meat ranges, plant-based products and its own-brand water that supports clean water projects in Africa is also available to purchase.

Amanda Jennings, director of marketing live and local at Co-op, said: “Deposit return schemes are another fantastic way to increase recycling and reduce marine pollution, something that is very important to us here at Co-op. Festival-goers have previously responded well to the reverse vending machines in our pop-up stores and we’re looking forward to see how the new reward incentives to recycle resonate with shoppers. This will be our fourth year running Co-op festival stores, which have become an integral part of the festival experience for many revellers over the long weekends.”

Nick Yeatman, CEO of trovr, said: “Deposit Return Schemes (DRS) have been in operation in some countries for over 40 years. The UK Government is launching a DRS scheme starting in Scotland in 2023 and throughout the rest of the UK in 2024. It’s trovr’s goal to enable and promote recycling for rewards via our App + RVM networks in support of this vitally important circular economy initiative”

Ian Irving, Marketing Partnerships and Communications Director said: “Our contribution to solving the pollution problem has never been more important and being at festivals of this calibre we are hitting the perfect demographic to educate, engage and ultimately reward people’s commitment and involvement”.
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