Trovr hires Irv as its reverse vending gets set to go live at UK festivals

Trovr has hired Ian ‘Irv’ Irving for Global Marketing Director role. trovr is a unique sustainability focused marketing communications business that makes ‘recycling for rewards’ a brand-aligned commercial opportunity. trovr has secured high profile new business in summer 2022 with a major supermarket group hosting its Reverse Vending Machines (RVMs) at Live Nation music festivals.

The machines will reward those who use them to recycle at the festivals with discounts and spot prizes. The activation is similar in concept to a previous one by Trovr for retailer Spinneys with Pepsico in the UAE. (Spinneys, PepsiCo partner to promote recycling in the UAE – Gulf Business) where reverse vending was rewarded with discounted bus travel.

Ian Irving is a result’s driven marketer, creative strategist, and business director, with over 25 years in the Live Event and Consumer Experience sector, social and branded content, having worked in advertising and branded content for many of the world’s biggest brands.

Nick Yeatman CEO trovr comments, “It’s fantastic to have Irv as part of our team we are all boosted by his passion and his knowledge in the live environment”.

Ian Irving adds, “It is a joy not only for me but all of us to be able to interact with humans in the live environment again after such a long period of restrictions. The world’s belief and dedication to solving the pollution problem has never been more important. The ability to inspire at festivals of this calibre ensures we are hitting the perfect demographic to educate, engage and ultimately reward people’s commitments to recycle”.



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