Yellow Fish sees change to Pace

Yellow Fish, the independent full service events and marketing agency, has announced that Managing Director, Laura Pace, has taken ownership of the business.

Launched in 2003 by Maria Valentine, the Brighton-based creative agency quickly garnered a reputation for delivering innovative event and marketing solutions – grabbing the attention of big-name clients and achieving the accolade of the fastest growing female owned business in 2015. And it’s an enviable reputation that has seen the agency post year-on-year organic growth, attract some of the very best industry talent and expand its remit – delivering solutions for, amongst others, Dixons, Samsung, EE and PTC.

New owner, Laura Pace, joined Yellow Fish in March last year from London-based experiential agency, Hot Pickle, where she held the role of Business Director. In the eight years with the agency, Laura worked across a broad portfolio of household brands including: Magnum, Hovis, Hello Fresh and Campari.

Commenting on being the new owner of Yellow Fish, Laura says: “When I joined as MD, I was bowled over by the extraordinary talent in the agency and the quality of the work. It is hard not to fall in love with a business like Yellow Fish and when the opportunity came up to take over, I instinctively knew it was the right decision. I’m excited to continue to grow Yellow Fish, to explore new waters and consolidate its reputation as a leading independent full-service creative agency.”

Like many businesses, Yellow Fish has had to adapt quickly to a new business and consumer landscape turned on its head by the pandemic. And whilst the challenges remain, the agency has pivoted successfully – delivering a number of brand and content-led projects as well as large-scale virtual events for clients including AXA, SITA and PTC.